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EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan

EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan

Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia works with startup founders and small businesses doing $10-20m in annual revenue—folks who aren’t looking for business help on Instagram.

So Felicia spends her business development time on 3 things: coffee dates, writing long-form articles geared directly to her prospective clients, and referrals.

This episode answers some of the questions I’m most frequently asked about when it comes to marketing businesses that aren’t built on online courses (which, you know, is most of them).

Get ready to take some notes.

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EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones

EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones

Social media celebrity is not a requisite for success—no matter how many attractive business influencers give you the impression that it is.

But you don’t have to take my word for it.

This week, I’m talking with Andréa Jones, the founder of OnlineDrea, a social media marketing agency, and the creator of Savvy Social School, a training community all about social media marketing.

After all I just shared about building an audience, this might seem like a strange segue. Why talk to a social media marketing expert when it seems like you might not have to do this whole social media thing the way you have been?

Well, it’s because Andréa understands that finding customers is different from building an audience. She understands it because she helps people do both while also being acutely aware that the growth of her agency isn’t driven by building an audience.

This conversation gets into the relationship between building an audience and finding clients—both as they relate to Andréa’s business and as they relate to her clients’ and members’ businesses.

I love this conversation because there’s a bunch about what Andréa actually does with social media in her own business, there’s a bunch of insightful observation about what’s happening out there in the marketing world, and there are some really actionable ideas you can use, too.

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EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin

EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin

Andréa and I are both on a mission to bust some of the assumptions that people have about what’s good for business when it comes to social media marketing.

For me, it’s a small part of what I do. But for Andréa, this is her whole business. Andréa runs a thriving social media marketing agency called OnlineDrea as well as a training community for small business owners called Savvy Social School.

I’ve featured Andréa here on the pod before and we talked about how she approaches social media pretty differently when it comes to her own business versus how she manages social media for her clients with very different business models.

Good news: next week’s episode is a follow up to that conversation.

I respect the heck out of the way Andréa approaches social media and the way she trains other small business owners to manage their own marketing. And so when she asked if she could interview me about the unconventional approach I’ve taken to social media this year, I was honored.

What follows is that conversation. If you like this conversation, you’re going to love Andréa’s podcast, the Savvy Social Podcast—so check that out wherever you listen to What Works. And tell her I sent you, okay?

I asked Andréa if I could rebroadcast this conversation here at What Works because I think it gives a glimpse into how simplifying can help you focus on quality over quantity.

So without further ado, let’s get into. Listen up for the most concise explanation I’ve ever given for the philosophy behind What Works, why I’m focused on remarkable content this year, and how that focus has simplified the way I produce content for social media.

I also talk about how I view my primary job at What Works as a content creator—which is a job I love but isn’t right for everyone.

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This Article Contains Remarkable Content

Do you have your social media strategy all squared away for 2021? Are you on all the hot new platforms? Have you experimented with all the latest features and stickers and filters? Do you have all your content scheduled and recycled at random intervals to appear...

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EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie Schuessler

EP 304: Speaking To New Audiences With Rebel Therapist Founder Annie Schuessler

Today, we’re talking with Annie Schuessler from Rebel Therapist.

Annie helps therapists and other healers move their businesses beyond private practice. She has her own podcast—also called Rebel Therapist—and we talk about how hosting her show has helped to use her voice.

But we also dive into how Annie has been borrowing other people’s audiences all year long through a podcast tour, a concerted effort to pitch other hosts and appear on other shows.

Not only has her tour been successful—but it’s helped create incredible results in her business, like overselling her last Create Your Program group coaching offer.

We talk about how Annie finds shows to pitch, the research she does to pitch them, how she tracks her pitching, and how she’s overcome the fear she first felt when getting started on this project.

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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