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Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam

Ep 217: Finding A Niche Audience With Bawdy Bookworms Founder Thien-Kim Lam

Jun 25, 2019 | Business Models, Marketing

The Nitty-Gritty: What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audienceHow she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy herselfHow...
EP 215: Growing An Audience Together With Community Builder Eli Trier

EP 215: Growing An Audience Together With Community Builder Eli Trier

Jun 18, 2019 | Community, Marketing

The Nitty-Gritty: Why Eli Trier embarked on her first community project—and the results she experienced from that first projectHow facilitating community projects help her reach important business goals and build her audienceThe exact process Eli uses to put together...
EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers

EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers

Jun 11, 2019 | Branding, Creativity, Marketing, Top Episodes

The Nitty-Gritty: How Rachael Kay Albers got the idea to create a “business comedy show”Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businessesHow the show supports her web design &...
EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington

Jun 6, 2019 | Marketing, Operations

The Nitty-Gritty: Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmillHow she used 20 targeted articles to boost a website’s traffic by 1000%The tools she uses to discover what to...
EP 204: Creating Value After Going Viral With Jennifer Johansson

EP 204: Creating Value After Going Viral With Jennifer Johansson

May 7, 2019 | Business Models, Community, Marketing

The Nitty-Gritty How Jennifer Johansson started promoting her art on PinterestWhat happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in salesHow she regrouped and made a decision to create a online course...
EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

Apr 9, 2019 | Marketing, Product Development, Sales, Top Episodes

The Nitty-Gritty Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger programHow she sold the workshop to her email list and followersWhat she did after the workshop to flesh out her 12-week program...
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