It seems that every year we’re showered with new ways to exert control over our businesses, our customers, and ourselves. There are always new must-have sales funnels, frameworks for persuasion, and apps. There are new planners to use and new ways to declutter our...
Flow. Rhythm. Consistency. These are all words we want to associate with how we do...
Do you have your social media strategy all squared away for 2021? Are you on all the hot new platforms? Have you experimented with all the latest features and stickers and filters? Do you have all your content scheduled and recycled at random intervals to appear...
Today, we’re talking with Annie Schuessler from Rebel Therapist.
Annie helps therapists and other healers move their businesses beyond private practice. She has her own podcast—also called Rebel Therapist—and we talk about how hosting her show has helped to use her voice.
But we also dive into how Annie has been borrowing other people’s audiences all year long through a podcast tour, a concerted effort to pitch other hosts and appear on other shows.
Not only has her tour been successful—but it’s helped create incredible results in her business, like overselling her last Create Your Program group coaching offer.
We talk about how Annie finds shows to pitch, the research she does to pitch them, how she tracks her pitching, and how she’s overcome the fear she first felt when getting started on this project.
I have been scouring the internet for weeks to find a couple of kayaks to buy... ...just like every other adventure-loving human who has been denied the usual summer adventures. I checked all of the usual (to me) places: REI, Dicks, Cabela's, LL Bean--even Home Depot...
We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year.
What Works is special because we focus on the people who are making their businesses work every single day.
We believe we all have a lot to learn from each other—and the more honest & transparent we are about how our marketing, operations, tools, product development, or sales processes work, the better chance we all have for success.
On this episode, it’s no different—except, instead of me being the one asking the questions, you are!
The Nitty-Gritty: What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audienceHow she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy herselfHow she's...
Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing people together and growing audiences in the process.
I was so impressed with Eli’s approach and how it tied into our values and philosophy at What Works… that I hired her to help us with our first community project—coming out in August.
Eli and I talk about why it’s important to her to deep-dive on important questions and involve a diverse set of voices in the discussion. We also get into the nitty-gritty of how Eli’s community projects work, how she plans for them, and how they help her reach both her audience-building and sales goals.
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game.
When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online.
I asked Kim what’s working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As part of our “what’s working” series, Kim shares her own experience working with clients and how SEO has helped them build much bigger audiences.
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.