Dec 24, 2019 | Community, Growth, Marketing, Operations, Software & Services
We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year. What Works is special because we focus on the people who are making their businesses...
Jun 25, 2019 | Business Models, Marketing
The Nitty-Gritty: What inspired Thien-Kim Lam to develop a subscription box and virtual book club for a niche audienceHow she channeled her love of romance books and her experience selling adult toys into the subscription she would have loved to buy herselfHow...
Jun 18, 2019 | Community, Marketing
The Nitty-Gritty: Why Eli Trier embarked on her first community project—and the results she experienced from that first projectHow facilitating community projects help her reach important business goals and build her audienceThe exact process Eli uses to put together...
Jun 11, 2019 | Branding, Creativity, Marketing, Top Episodes
The Nitty-Gritty: How Rachael Kay Albers got the idea to create a “business comedy show”Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businessesHow the show supports her web design &...
Jun 6, 2019 | Marketing, Operations
The Nitty-Gritty: Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmillHow she used 20 targeted articles to boost a website’s traffic by 1000%The tools she uses to discover what to...
May 7, 2019 | Business Models, Community, Marketing
The Nitty-Gritty How Jennifer Johansson started promoting her art on PinterestWhat happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in salesHow she regrouped and made a decision to create a online course...
