I’m starting to wonder whether attention is really a scarce resource. Perhaps what is truly scarce are media and messages worth paying attention to.
When you orient your motive toward making room for difference, including people who’s experiences aren’t like yours, taking steps to not hurt people with your business, I think you can find both some peace and the motivation for real, lasting change.
Today, I have a conversation with Alice Karolina. Alice is a brand strategist as well as the founder of the ethical move, which champions ethical marketing and sales among small business owners.
Alice and I talk about how the ethical move came to be, the values that guide the work the ethical move does, and how the business is set to evolve into the future.
Now, let’s find out what works for Alice Karolina.
Doing business in a capitalist economy has a way of turning people into users, clicks, page views, and targets. As business owners with more data at our fingertips than we know what to do with, we reduce relational questions to math problems and automations. What’s...
Sunday evening, I downloaded TikTok and made an account. I know, I know. I said I wouldn't do it… but I did. I have zero plans to post to TikTok, but I've been increasingly curious about the creators posting personal-meets-educational content. I was also super curious...
How do you know what content should be free? And, what should be paid for? This month, we've been talking all about building an audience and/or finding customers—as well as how those two things are different. And one of the things a conversation about...
I often hear from business owners that their customers are on their email lists or following their social media accounts for years before making a purchase. Maybe you can relate. Since there's overwhelming evidence that customers take years to materialize,...
Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia works with startup founders and small businesses doing $10-20m in annual revenue—folks who aren’t looking for business help on Instagram.
So Felicia spends her business development time on 3 things: coffee dates, writing long-form articles geared directly to her prospective clients, and referrals.
This episode answers some of the questions I’m most frequently asked about when it comes to marketing businesses that aren’t built on online courses (which, you know, is most of them).
Get ready to take some notes.
Back in my day... In true internet grandma-style, let me settle into my digital rocking chair, straighten my lap blanket, and begin with a good ol’ “back in my day.” When I started creating content online, there weren’t any proven strategies for promoting your...
EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones
Social media celebrity is not a requisite for success—no matter how many attractive business influencers give you the impression that it is.
But you don’t have to take my word for it.
This week, I’m talking with Andréa Jones, the founder of OnlineDrea, a social media marketing agency, and the creator of Savvy Social School, a training community all about social media marketing.
After all I just shared about building an audience, this might seem like a strange segue. Why talk to a social media marketing expert when it seems like you might not have to do this whole social media thing the way you have been?
Well, it’s because Andréa understands that finding customers is different from building an audience. She understands it because she helps people do both while also being acutely aware that the growth of her agency isn’t driven by building an audience.
This conversation gets into the relationship between building an audience and finding clients—both as they relate to Andréa’s business and as they relate to her clients’ and members’ businesses.
I love this conversation because there’s a bunch about what Andréa actually does with social media in her own business, there’s a bunch of insightful observation about what’s happening out there in the marketing world, and there are some really actionable ideas you can use, too.
I hear from a lot of small business owners who say that they want to build an audience. They want to increase their followers on Instagram or get more views on YouTube. They want more subscribers on their email lists or have more people tune in for their live streams....
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.