EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina

EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina

When you orient your motive toward making room for difference, including people who’s experiences aren’t like yours, taking steps to not hurt people with your business, I think you can find both some peace and the motivation for real, lasting change.

Today, I have a conversation with Alice Karolina. Alice is a brand strategist as well as the founder of the ethical move, which champions ethical marketing and sales among small business owners.

Alice and I talk about how the ethical move came to be, the values that guide the work the ethical move does, and how the business is set to evolve into the future.

Now, let’s find out what works for Alice Karolina.

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EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan

EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan

Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia works with startup founders and small businesses doing $10-20m in annual revenue—folks who aren’t looking for business help on Instagram.

So Felicia spends her business development time on 3 things: coffee dates, writing long-form articles geared directly to her prospective clients, and referrals.

This episode answers some of the questions I’m most frequently asked about when it comes to marketing businesses that aren’t built on online courses (which, you know, is most of them).

Get ready to take some notes.

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EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones

EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones

Social media celebrity is not a requisite for success—no matter how many attractive business influencers give you the impression that it is.

But you don’t have to take my word for it.

This week, I’m talking with Andréa Jones, the founder of OnlineDrea, a social media marketing agency, and the creator of Savvy Social School, a training community all about social media marketing.

After all I just shared about building an audience, this might seem like a strange segue. Why talk to a social media marketing expert when it seems like you might not have to do this whole social media thing the way you have been?

Well, it’s because Andréa understands that finding customers is different from building an audience. She understands it because she helps people do both while also being acutely aware that the growth of her agency isn’t driven by building an audience.

This conversation gets into the relationship between building an audience and finding clients—both as they relate to Andréa’s business and as they relate to her clients’ and members’ businesses.

I love this conversation because there’s a bunch about what Andréa actually does with social media in her own business, there’s a bunch of insightful observation about what’s happening out there in the marketing world, and there are some really actionable ideas you can use, too.

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.