Pundits, journalists, and your Uncle Joe all wring their hands about the state of discourse online. Too siloed. Too promotional. Too empty. Too rage-inducing. The list could go on and on. I truly don't want to add to that particular conversation. But I will admit that...
I remember the first time I had my picture taken professionally. The photographer belonged to an artists’ workspace in an old goggle factory. The top floor was an event space—just a big empty loft with the original flooring, exposed brick walls, and giant windows. I...
On April 11, 2022, over 15,000 Etsy sellers put their shops on vacation mode and went on strike. They spoke out against Etsy’s latest fee increase. They also protested a mandatory marketing program that costs additional fees and the Star Seller program, which tried to...
“If you don’t see results, you didn’t want it bad enough.” That’s become the prevailing narrative of the online business refund policy. Of course, it’s nearly impossible to guarantee results. And there are reasons to remind customers and clients that, no matter what...
Do you remember the internet before influencers? Before teenagers were regularly becoming millionaires on YouTube or TikTok? Before billions of us started sharing our lives online? The opening bit of Iliza Schlessinger's Elder Millennial special on Netflix always...
I’m starting to wonder whether attention is really a scarce resource. Perhaps what is truly scarce are media and messages worth paying attention to.
When you orient your motive toward making room for difference, including people who’s experiences aren’t like yours, taking steps to not hurt people with your business, I think you can find both some peace and the motivation for real, lasting change.
Today, I have a conversation with Alice Karolina. Alice is a brand strategist as well as the founder of the ethical move, which champions ethical marketing and sales among small business owners.
Alice and I talk about how the ethical move came to be, the values that guide the work the ethical move does, and how the business is set to evolve into the future.
Now, let’s find out what works for Alice Karolina.
Doing business in a capitalist economy has a way of turning people into users, clicks, page views, and targets. As business owners with more data at our fingertips than we know what to do with, we reduce relational questions to math problems and automations. What’s...
Sunday evening, I downloaded TikTok and made an account. I know, I know. I said I wouldn't do it… but I did. I have zero plans to post to TikTok, but I've been increasingly curious about the creators posting personal-meets-educational content. I was also super curious...
How do you know what content should be free? And, what should be paid for? This month, we've been talking all about building an audience and/or finding customers—as well as how those two things are different. And one of the things a conversation about...
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.