The Nitty-Gritty:

  • How Rachael Kay Albers got the idea to create a “business comedy show
  • Why Awkward Marketing really stands out—even when plenty of other marketers are using video to promote their businesses
  • How the show supports her web design & digital marketing studio, RKA ink
  • The start-to-finish process she uses to produce each season of the show
  • How she finds new videos and measure the success of the show

Lots of people want to know how to stand out online.

Few people put in the time and effort to actually stand out.

What I’ve discovered over the years is that standing out is never the product of following whatever trend is lighting up social media or taking the blogosphere by storm.

Standing out is incredibly personal.

Anytime I’ve tried to play the game, I lose.

Anytime I make up my own rules, I win.

This podcast is no exception.

I could have chosen to play the game of getting the online business world’s biggest stars to talk about their own pet projects and programs. I could have crossed my fingers and hoped they’d promote the show to their massive audiences.

But I didn’t.

Instead, I looked around the podcast marketplace and found a hole to fill—the very show that I wanted to listen to: small business owners talking about what they were really doing.

I wanted it to feel more like a mastermind than a masterclass.

I wanted it to challenge assumptions and debunk myths about “the right way” to do things.

And I really wanted to highlight the small business owners who so often don’t get much press but are making things work every single day, without buying into the hype or gurus.

This show is different and that’s a big reason why it stands out.

The other reason it stands out is because we put a lot of time and intention into those very aspects of this show. We work hard to get better out our craft. I work hard at becoming a better interviewer, Sean works hard at becoming a better producer, Marty works hard at becoming a better editor.

We want to be different and excellent. And it results in stand out content.

My guest today also has a knack for creating stand out content.

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online.

Now, if you did a double take when I said “business comedy show,” I get it.

But that’s a prime reason why Rachael’s content stands out. It’s unexpected and far from ordinary.

The other reason it stands out is the painstaking effort that Rachael puts into each episode. She’s working to become masterful at making you laugh while learning the ins & outs of digital marketing.

And that’s what I wanted to talk to Rachael about.

Rachael shared not only how she developed the idea and how it fits into her business, but her start-to-finish process of developing a season of the show, how much time it takes her to produce, and how she batches the work. We also talk about how much it costs to produce a show like this and how she gets it in front of new people.

We’ll hear from Rachael in just a bit—but first, if you value this kind of inside look at how a great marketing strategy comes to life or how an idea takes shape…

…you’ll love having an inside look at hundreds of businesses inside The What Works Network.

The What Works Network is your opportunity to join the kinds of conversations we have here on the podcast and learn what’s really working—or not working—as small business owners run and grow their businesses.

Plus, when you join us today, you’ll get to join in on our next virtual conference all about building your audience.

Go to explorewhatworks.com/network for all the details and to join us!

Now, let’s find out what works for Rachael Kay Albers!

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