EP 215: Growing An Audience Together With Community Builder Eli Trier

The Nitty-Gritty:

  • Why Eli Trier embarked on her first community project—and the results she experienced from that first project
  • How facilitating community projects help her reach important business goals and build her audience
  • The exact process Eli uses to put together each project
  • How community projects differ from less effective marketing tactics like telesummits
How To Grow Your Audience With Help From Your Community With Eli Trier

When I first heard about this idea of a “community project,” I was dubious.

It sounded an awful lot like an telesummit—which I’m on the record for calling bad marketing.

My beef with the vast majority of telesummits or online summits is that they’ve evolved to serve the needs of the organizer—and nearly no one else.

If you’re unfamiliar with the concept, it’s when someone organizes an online event, solicits a bunch of speakers with good-sized email lists, and then has those speakers promote the event so that the organizer’s list grows by leaps and bounds.

The pitch emails I still receive for telesummits—even after writing a 3000 word screed against these marketing events—are egregious. Full of jargon, double-speak, and quid pro quo.

So you can imagine that when I heard about someone organizing a bunch of people creating content around a theme and using it to grow an audience, I wasn’t impressed.

And then, I talked to Eli Trier.

Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing people together and growing audiences in the process.

I was so impressed with Eli’s approach and how it tied into our values and philosophy at What Works… that I hired her to help us with our first community project—coming out in August.

Eli and I talk about why it’s important to her to deep-dive on important questions and involve a diverse set of voices in the discussion. We also get into the nitty-gritty of how Eli’s community projects work, how she plans for them, and how they help her reach both her audience-building and sales goals.

Now, let’s find out what works for Eli Trier!

What Works Is Brought To You By

Mighty Networks powers brands and businesses – like yours! – that bring people together.
With a Mighty Network, online business owners just like you can bring together in one place:

  • Your website
  • Your content
  • Your courses
  • Your community
  • Your events online and in real life
  • And charge for them…all while building YOUR brand.

Visit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.

By Tara McMullin

Writer, Podcaster, Producer. Founder of What Works.

Jun 18, 2019

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This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.

These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.

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What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support