EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

Apr 9, 2019 | Marketing, Podcast, Product Development, Sales, Top Episodes

Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

The Nitty-Gritty

  • Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger program
  • How she sold the workshop to her email list and followers
  • What she did after the workshop to flesh out her 12-week program once she had proof of concept
  • How she used the success of her workshop to create the initial sales for the program

Big results typically start with small wins.

If you follow me on Instagram, you know I love sharing parts of my workouts on my Instagram Stories.

Sometimes I share a bouldering problem I’m especially proud of. Sometimes I share a new-to-me movement. Sometimes I share a new PR.

Last week, I shared a video of a progression of pull-ups I did after a climbing workout. I did 4 wide grip pull-ups, 4 strict pull-ups, 3 neutral grip pull-ups, and 1 measly chin up with minimal rest.

Whenever I share things like that, I can count on getting some version of “Oh, I could never do that!” or “How the heck did you even start working on that?” in response.

The truth is that, just over a year ago, I couldn’t do a single pull-up. And that just a year before that, I couldn’t run a mile without stopping to catch my breath.

My fitness journey started with the seed of an idea.

I thought that if I got myself out of bed and walked on the treadmill for 10-15 minutes every morning before I had my coffee, my quality of life would improve.

I didn’t imagine doing pull-ups. I certainly didn’t imagine running a half marathon. And I didn’t imagine playing with barbells on a regular basis.

But I committed to that small action to test my hypothesis. Would life be better if I moved a little more?

Yes, yes it was.

It was easy to see that moving made me feel better. It made me sharper.

Once I’d established that, I started to add a little more intensity.

I incorporated a few minutes of jogging. I started hiking. Eventually, I tried climbing for the first time.

My life kept getting better and better.

I added strength training and lengthened my workouts.

Today, I’m training for a half marathon and teaching a climbing class at my gym.

Two years ago, these things would have seemed ridiculous.

As I’m sure you already realize, this same pattern of behavior applies to business, too.

What you will be working on 2 years from now may be unbelievable to your current self. But the road to get there starts today with small actions, ideas, and experiments.

My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.

Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.

But just 6 months ago, this kind of result would have been hard to believe.

A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.

I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.

Do you have a story about planting a seed in your business?

Have you run a small experiment and watched it transform your business? Have you taken a small step and put yourself on a whole new path? I’d love to hear your story.

Share it with us on Instagram using the hashtag #explorewhatworks and tag me, @tara_mcmullin. We’ll be sharing your stories throughout the month! And, you’ll be entered to win a free lifetime membership to The What Works Network. For full rules and giveaway instructions, go to explorewhatworks.com/aprilgiveaway.

Giveaway closes April 22, 2019.

Now, let’s find out what works for Val Geisler!

What Works Is Brought To You By

Mighty Networks powers brands and businesses – like yours! – that bring people together.
With a Mighty Network, online business owners just like you can bring together in one place:

  • Your website
  • Your content
  • Your courses
  • Your community
  • Your events online and in real life
  • And charge for them…all while building YOUR brand.

Visit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.

It’s tax season… and that means you’re thinking about whether your books are in order.

If you’re ready to stop stressing about cleaning up your business finances yourself, it’s time to get Bench.

Bench combines easy to use software with real human beings who do your bookkeeping for you.

Not only does your money stay neat & tidy, you get valuable monthly financial statements and expenses reports—plus access to your personal bookkeeping team whenever you have a question.

Even better? What Works listeners get 20% off their first 6 months of bookkeeping AND you can try it out free of charge before you commit. To get started, go to explorewhatworks.com/bench.

Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

Get What Works Delivered Straight To You

Every Thursday, I share fresh thoughts on leading your business along with hand-selected resources for becoming more effective, efficient, and profitable. Enter your email address to subscribe to What Works Weekly.

No spam. No fees. Unsubscribe at any time.

Thank you! Check your inbox to confirm your subscription!