Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering.
Jamie Varon made a big lifestyle change over the last few years and I wanted to know where she found the confidence to do life differently as a small business owner.
We talk about the year she spent living and working in France, how she’s redefined satisfaction for herself, and how she balances setting goals with finding peace in what already is. We also talk about the very real implications these changes have had on her business and professional success.
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game.
When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online.
As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out in the process. Kate teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress.
Even in a successful small business, sometimes things don’t go to plan. In our 200th episode, we dive into 6 stories about things that didn’t work out–and how they got back on track again.
Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.
Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!
My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.
Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.
But just 6 months ago, this kind of result would have been hard to believe.
A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.
I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.
EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk
Today, I’m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine… thinking that more offers would mean more money.
When she realized that just wasn’t happening, she went back to what she knew best, focused on one single offer, and… made bank.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
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