What can you do with your business if you look beyond your individual needs and your individual success?
That’s a really exciting question to me.
What kind of impact on the collective could this business have? How I can I use this business to meet others’ needs, too?
These questions don’t have many easy answers. But they’re fertile ground for imagining different ways of doing business.
It’s with this in mind that I want to share my conversation with Kate Strathmann. Kate and I share many similar concerns about the state of online business and the even the broader small business, freelance, and gig economies.
As always with my conversations with Kate, this might be confronting at times. You might be nodding along, digging on what we’re saying, and then all of a sudden feel a twinge of recognition that isn’t as nice.
But none of this is aimed at your personal responsibility for where we’ve gotten as a market or even the things you’ve done in your business.
Our goal is to explore some big, hard questions about how we do business and how we can better take care of each other.
Stay tuned to hear us talk about the messages we consume that make it hard to imagine things a different way, why focusing on individual success causes us to devalue the care work that goes into making our businesses work, and why small business owners feel trapped between the worker class and the owner class.
Plus, Kate offers some powerful questions for reframing the potential of your business and gets super pragmatic about the choices we can make without becoming a martyr for the sake of positive change.