Podcast Archives | What Works
EP 288: Rethinking Your Business Amidst Change With Second Breaks Founder Lou Blaser

EP 288: Rethinking Your Business Amidst Change With Second Breaks Founder Lou Blaser

We are all facing uncertainty–as we do every day. So I wanted to talk with business owners who have their own stories about embracing uncertainty this month and the first person I thought of was Lou Blaser, the founder & host of Second Breaks.

I’ve watched Lou embrace uncertainty over and over again throughout the years. I’ve watched her step outside her comfort zone and I’ve watched her take courageous action.

Earlier this year, she announced that she’d made the decision to upend her business, then a career coaching company for late Boomers and Gen Xers, and move back to the Philippines to help out with her aging m. And while she could have tried to continue with her business as is–she made the bold move to use the change as a way to rethink everything.

That’s where this conversation starts–and throughout, Lou and I talk about how her business has evolved, the questions she asked herself to create the new plan, how she could use her existing assets in new ways, and how she started experimenting with her new ideas.

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EP 287: The Things We Thought We Knew About Money

EP 287: The Things We Thought We Knew About Money

This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn’t true. Each shared a narrative or bias that held them back from fully embracing their business and their earning potential.

As you listen, consider which of these narratives are ones you’re currently operating with and how you could start reevaluating them. What would you do differently if you reprogrammed those money thoughts? What decisions would you make if you claimed a new money narrative?

You’ll hear from Charlene Lam, a curator and social media strategist, Maggie Patterson, the founder of Scoop Studios, Carol Hamilton, the founder of Grace Social Sector Consulting, and Anna Wolf, the founder of Superscript Marketing.

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EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

As you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and you can become smarter about your target market so you understand the value of what you’re offering more fully.

And perhaps most importantly…

You can plan for the ways your cost of doing business will evolve.

You can anticipate the team members you’ll hire. You can plan for the software upgrades you’ll need. You can build in margin to cover unforeseen circumstances or changes in the market that impact your bottom line.

Very, very few business owners do this from the start. But over time, you can get better and better at your pricing strategy—and even your overall financial strategy—so that you’re planning for the future instead of reacting to it.

And that’s exactly what I’m talking about with today’s guest, Tiffany Whipps. Tiffany is the founder and designer behind Fire + Mineral Jewelry. Tiffany has been designing jewelry full-time since 2012 and she’d be the first to admit that her pricing strategy has become a lot more sophisticated since she put together her first line sheet on a whim.

I originally invited Tiffany onto the show to showcase how money flows through product-based businesses. And we absolutely talk about that. But we also talk about how Tiffany’s approach to money has grown more sophisticated over time, as well as how she’s now pricing for the business she wants to have instead of the business she has right now.

Tiffany and I talk about how her pricing strategy has evolved over the years, why she’s focused on products that have more long-term value as opposed to what’s trendy right now, and how she’s using her goals to set prices for her new work.

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EP 285: Going All In With Strategist Marie Poulin

EP 285: Going All In With Strategist Marie Poulin

This week, we’re taking a look at what happens when you’re able to go all in on every aspect of building your business—product, marketing, and operations—and how that impacts how money flows through your business.

To do that, I talked with Marie Poulin.

Now, Marie has been on the podcast several times now. Most recently, I spoke with her about her decision to not build a business that scales. Funnily enough, at just about the time that interview aired, things started to change for Marie.

Marie found something she could go all in on.

And suddenly her path to the right product, the right marketing, and the right operations became clear—as did the path to making money with ease.

In this conversation, Marie and I talk about how she transformed her business when she stopped resisting and found the thing she could go all in on. We talk about how the way she makes money has changed, how she’s finding her customers, how it’s all impacted her personal finances, and what she’s investing in now that her business is growing with ease.

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EP 282: Finding Support Through Coaching With Wholehearted Coaching Founder Shirin Eskandani

EP 282: Finding Support Through Coaching With Wholehearted Coaching Founder Shirin Eskandani

I was not a girl scout.

But I love merit badges.

As in, few things thrill me more than earning recognition for learning or doing something.

I’ve been chasing merit badges all my life—so much so that the pursuit of merit badges has often led me away from what I really want out of life… and toward what will earn me the next badge.

I’ve taken numerous jobs I didn’t want just to get the merit badge. I’ve agreed to plenty of collaborations I didn’t really want just to get the merit badge. And, I’ve chased a bunch of goals that didn’t really inspire me just to get the merit badge.

Every merit badge I earn is just another attempt to prove to myself that I’m good enough, that I’m worthy. And each merit badge I earn only convinces me that the next merit badge will be the one that finally makes me happy.

It’s only been in the last couple of years that I made this realization. And I did so with the support of my husband, my team, and coaching.

Now that I know about my merit badge pattern, I’m always on the lookout for it. I’ve rearranged my goal-setting, planning, and decision-making so that I have a better opportunity to notice when I’m stretching toward something I really want… or gunning for another merit badge.

I know I’m not the only person who always has her eye on the next merit badge. There’s a good chance that, as a listener of this show, you’re also keen on collecting accomplishments and achievements. Maybe that’s been helpful for you… and maybe it’s gotten you off track.

Maybe it’s been a result of your own sense of self-worth… and maybe it’s been an attempt to prove it.

My guest today found herself in a similar situation to me—always trying to prove she was good enough by climbing the rungs of her chosen career ladder: opera singing.

But when she earned the merit badge she had most wanted her whole life, she realized that she still wasn’t happy.

I’ll let her tell that story—but, listener, I can relate. And that’s why I so wanted to bring Shirin Eskandani onto the show.

Shirin has done a lot of work on rewriting this pattern and she’s found support for that work through coaching.

Today, Shirin is not a full-time opera singer. She’s a full-time coach herself.

Shirin is a life coach, public speaker and writer who specializes in mindfulness and mindset work. She has been a featured wellness expert on the Today Show and Cosmopolitan Magazine. Shirin’s holistic approach to transformation is influenced by her background in meditation, spirituality and the arts.

We talk about achieving her childhood dream and realizing she still wasn’t happy, as well as how she started to choose the thoughts that would help her feel the way she wants to feel, made the leap to coaching, and found her why. We also talk about coaching as a support structure and how coaching can help you embrace who you really want to be.

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EP 281: Business Support Comes In All Shapes & Sizes

EP 281: Business Support Comes In All Shapes & Sizes

All this month, we’ve looked at the challenges–and opportunities–that small business owners face in getting the support they need to feel confident and prepared.

We’ve looked at mental health support, we’ve examined peer support, and we dug into coaching. This week, we asked 4 of our community members to share times when they’ve experienced a profound sense of support and I’m thrilled with how each of them shared a different form of support.

Rebel Therapist founder Annie Schuessler shared how being honest & vulnerable with her peers has made a huge impact on her and her business.

Business coach Justine Clay shared how a year-long program and accountability partner helped her get a new business off the ground.

Voice coach and Speakeasy Collective founder Michelle Markwart Deveaux shared how her team supports her–and has helped her see herself and her role in a new way.

And coach Leigh Johnson brings it all home by sharing how important different types of support and mindset about support was key to the growth and then exit from her last business.

As you listen, I encourage you to think about the support you already have available to you–because it’s probably more than you realize on a daily basis! And I also want you to think about what support you might need to call on more or find new structure for.

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EP 280: Thriving With High Functioning Anxiety With The Happier Approach Host Nancy Smith

EP 280: Thriving With High Functioning Anxiety With The Happier Approach Host Nancy Smith

I started learning about high-functioning anxiety from our guest today, Nancy Jane Smith. The way Nancy described anxiety was nothing like what I thought of anxiety to be… but was everything about my experience of the world.

I’ve shared on the podcast before that only recently did I realize I was living with chronic anxiety. I had always identified as dealing with chronic depression and didn’t recognize my normal-for-me mental state was one of high anxiety. But the more I’ve learned from Nancy, the more I’ve learned about my own brand of anxiety.

Nancy is an expert in High Functioning Anxiety. Nancy is trained as a licensed professional counselor and therapeutic coach. She’s the author of The Happier Approach book and the host of The Happier Approach podcast. And, she lives every day with high functioning anxiety.

People with high functioning anxiety respond to anxiety by over-performing, by showing up to do all the things, by trying to be so good that nothing bad can happen.

That’s pretty much me in a nutshell. And it’s absolutely how I started off this whole crisis. I figured that I could perform my way into sanity and certainty.

Well, listener, I could not. And neither can you.

Now, Nancy and I recorded this interview before the cancelled events, the lockdowns, and the economic uncertainty. So we don’t talk about this collective experience explicitly. But if you listen between the lines, you’ll hear it. It’s there. We might not have known it was coming yet but everything we talk about applies to this unique period of time because high functioning anxiety is so dang predictable.

In this interview, Nancy and I talk about how she thrives with high functioning anxiety as a business owner, how she’s structured her business to support her with this challenge, and who she relies on for the support she needs.

Whether high functioning anxiety is your normal to or whether you’re listening as someone who is interested in the many ways we find what works for our unique situations, I think this episode will be really enlightening.

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EP 279: Leveraging Masterminds For Support With Startup Pregnant Founder Sarah Peck

EP 279: Leveraging Masterminds For Support With Startup Pregnant Founder Sarah Peck

Last year, at an in-person gathering of one of the masterminds that we run at What Works, one participant told me that they didn’t really need anyone to tell them what to do with their business. They knew exactly what they should be doing. Instead, they said they needed people to ask why they weren’t doing it.

That’s why they were in the mastermind group.

To me, that’s the perfect illustration of how a mastermind group can support business owners who are committed to—not just learning a new marketing skill or figuring out how to launch a new product—but to becoming a more whole entrepreneur and building a business that works exceptionally well.

I’ve been running mastermind groups of one sort or another for about 5 years and I have a lot to say on the subject. But I didn’t want you to just get my thoughts…

So I invited someone equally as passionate about masterminding as I am, Sarah K. Peck, the founder of Startup Pregnant.

Sarah was on the show before talking about how the Startup Pregnant podcast got started—but the whole business and community of Startup Pregnant has evolved and grown a ton since then. Check out Episode 134 for our original conversation.

Today, Sarah and I jam about masterminding—how we participate in masterminds, how we facilitate masterminds, and how we leverage them in our businesses. We also talk about the role masterminding plays in how you get support as an entrepreneur and we talk through how we structure sessions for the best outcomes.

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Tara McMullin

Tara McMullin

Host of What Works

Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.