EP 372: What Is Money? with Paco de Leon (Time & Money 1)

EP 372: What Is Money? with Paco de Leon (Time & Money 1)

“Time is money.” Ben Franklin gave us that chestnut in 1748—and ever since, we’ve been trained to think of our lives as opportunities for making a buck. This week, we start a series exploring the “time is money” construction. But before we think through how we spend our time, we’re going to think through money: what it really is, how we relate to it, and some of the factors that make it “weird.” I talk with Paco de Leon from the Hell Yeah Group and author of the brand-new book, Finance For The People.

read more
EP 371: How does emotional labor impact our work?

EP 371: How does emotional labor impact our work?

Emotional labor is an under-appreciated, under-compensated type of work. But it’s essential for navigating the 21st-century economy. Entrepreneurship almost always brings with it a need for managing our emotions to lead and care for others. And this expectation is only doubled when the entrepreneur is a woman or marginalized person. What’s more, the type of marketing that many of us are told to do today is thick with emotional labor: showing up with confidence, using your personality as leverage, banking on your sense of self. It’s no wonder so many business owners are burning out. In this episode, I tackle: What is emotional labor? And how does it impact our work as entrepreneurs?

read more
EP 370: What is the creator economy? with Gina Bianchini

EP 370: What is the creator economy? with Gina Bianchini

What is the creator economy? And why are so many creators… miserable? Mighty Networks founder Gina Bianchini was the first person I knew talking about the creating economy. She’s passionate about helping entrepreneurs, organizers, and creators see why building independently beats trying to amass huge audiences on the usual platforms. In this episode, we talk about what the creator economy is, how the game is rigged, what’s making creators miserable, and how she sees a different way forward. Plus, we’ll discuss research from the massive independent study that Mighty Networks commissioned.

read more
EP 368: What Does Growth Without Striving Look Like? with Rita Barry

EP 368: What Does Growth Without Striving Look Like? with Rita Barry

“What does growth without striving look like?”

Rita Barry posed this question 3 years ago, and it’s stuck with me ever since.

In this episode, I talk with Rita about the journey she’s been on to answer that question as her company has exploded. We dive into validation-seeking, social conditioning, and identifying what you really want in the face of so much “common sense” about what success looks like.

You’ll hear Rita’s story, plus commentary from writer Anne Helen Petersen (via Librairie Drawn & Quarterly) and psychoanalyst Paul Verhaeghe (via Renegade Inc).

Find out more about Rita Barry at ritabarry.co

This year on What Works, I’m exploring how we can navigate the 21st-century economy with our humanity intact. Read articles, listen to the archives, and sign up for What Works Weekly at explorewhatworks.com

read more
EP 367: Moving Into A New Chapter with Darden Creative Founder Tamera Darden

EP 367: Moving Into A New Chapter with Darden Creative Founder Tamera Darden

Why Darden Creative founder Tamera Darden decided to shut down her business at the end of 2022—and how that decision evolved. How she wrestled with the practical, emotional, and financial questions around this big decision. The experience that led her to reclaiming her original vision for the business. How she’s planning to move forward and what it means for the way she works in her own business

read more
EP 365: Asking Abundant Questions To Solve Business Challenges

EP 365: Asking Abundant Questions To Solve Business Challenges

What abundance means to me is a present knowing that I am enough, that I have enough, and that there is enough time, attention, and support to live a meaningful life and do meaningful work. I can’t say that this is my mindset at all times—far from it.

But in the times when I’m feeling most hopeless or desperate, it’s the mindset that I eventually bring myself back to.

read more
EP 364: The Abundant Value of Virtual Assistants  with Janice Plado Dalager

EP 364: The Abundant Value of Virtual Assistants with Janice Plado Dalager

Consultant and virtual assistant Janice Plado Dalager joins Tara for a conversation about the unique skill set that virtual assistants and other support professionals bring to small businesses. How VAs end up mistreated by entrepreneurs—and the gendered and racialized components of these relationships that make mistreatment more likely. Why emotional labor is an undervalued skill for support pros, as well as why it should be a key part of how this work is compensated. How small business owners can check their own behavior to make these working relationships more humane

read more

Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.