The Nitty Gritty On Streamlining Your Business Model:
- Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer
- The mindset challenge she had to overcome to make the decision to retire her old offers
- The exact process she used to retire her offers and pivot her business
- How Jereshia markets and sells her only offer to insure she has a steady stream of sales
More is more when it comes to building products and making money, right?
Well, that’s what I thought at the beginning of 2016.
I can distinctly remember creating a spreadsheet of everything my company was going to offer throughout the year. There was a course on selling, a coaching program on course design, a high-end mastermind program, our signature business coaching program, a retreat, and more.
I was planning a sales campaign every 6 weeks for 12 months straight.
My goal? To cross a huge revenue threshold that I’d been working toward for years.
Maybe it goes without saying, but my plan did not come to fruition.
By the second
…what had been a carefully engineered business model turned into a muddy and overwhelming mess.
More is not more when it comes to building products and making money.
Of course, it’s easy to make that mistake.
Within 10 months of setting out on this plan to offer #allthethings, I had come to my senses and streamlined our business model to focus again on one core offer—with one or two complementary offers to provide a deeper level of service.
It was a painful—but important—lesson in the art of decluttering a business.
Over our next 7 episodes, we’re going to explore how small business owners do more with less. Think of it as a little business spring cleaning.
Today, I’m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine… thinking that more offers would mean more money.
When she realized that just wasn’t happening, she went back to what she knew best, focused on one single offer, and… made bank.
Keep listening to hear how Jereshia approached her business before her own decluttering, what prompted the shift to a single offer, the role her “minimum viable audience” played in her decision-making, and how she retired her old offers to make the space for what was working.
Do you have a story about decluttering or tidying up your business? Have you eliminated things that weren’t working to focus on what was? I’d love to hear from you. Hit me up on Instagram and share what’s working for you. Tag me @tara_mcmullin and use the hashtag #explorewhatworks.
Now, let’s find out what works for Jereshia Hawk!
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