New Year’s resolutions? No, thank you. Radically rethink the way you set goals:

EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk

If you want to streamline your business model or small business, you MUST listen to this business podcast. Click through for entrepreneur tips you've never heard before! #entrepreneurpodcast #streamlinebusiness

The Nitty Gritty On Streamlining Your Business Model:

  • Why Jereshia Hawk quit trying to build a suite of products and streamlined her business model to just one offer
  • The mindset challenge she had to overcome to make the decision to retire her old offers
  • The exact process she used to retire her offers and pivot her business
  • How Jereshia markets and sells her only offer to insure she has a steady stream of sales

More is more when it comes to building products and making money, right?

Well, that’s what I thought at the beginning of 2016.

I can distinctly remember creating a spreadsheet of everything my company was going to offer throughout the year. There was a course on selling, a coaching program on course design, a high-end mastermind program, our signature business coaching program, a retreat, and more.

I was planning a sales campaign every 6 weeks for 12 months straight.

My goal? To cross a huge revenue threshold that I’d been working toward for years.

Maybe it goes without saying, but my plan did not come to fruition.

By the second sales campaign…

…what had been a carefully engineered business model turned into a muddy and overwhelming mess.

More is not more when it comes to building products and making money.

Of course, it’s easy to make that mistake.

Within 10 months of setting out on this plan to offer #allthethings, I had come to my senses and streamlined our business model to focus again on one core offer—with one or two complementary offers to provide a deeper level of service.

My business started to feel cleaner. Our mission became clearer. Our value proposition felt locked in.

It was a painful—but important—lesson in the art of decluttering a business.

Over our next 7 episodes, we’re going to explore how small business owners do more with less. Think of it as a little business spring cleaning.

Today, I’m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine… thinking that more offers would mean more money.

When she realized that just wasn’t happening, she went back to what she knew best, focused on one single offer, and… made bank.

Keep listening to hear how Jereshia approached her business before her own decluttering, what prompted the shift to a single offer, the role her “minimum viable audience” played in her decision-making, and how she retired her old offers to make the space for what was working.

Do you have a story about decluttering or tidying up your business? Have you eliminated things that weren’t working to focus on what was? I’d love to hear from you. Hit me up on Instagram and share what’s working for you. Tag me @tara_mcmullin and use the hashtag #explorewhatworks.

Now, let’s find out what works for Jereshia Hawk!

If you want to streamline your business model or small business, you MUST listen to this business podcast. Click through for entrepreneur tips you've never heard before! #entrepreneurpodcast #streamlinebusiness

What Works Is Brought To You By

Mighty Networks powers brands and businesses – like yours! – that bring people together.
With a Mighty Network, online business owners just like you can bring together in one place:

  • Your website
  • Your content
  • Your courses
  • Your community
  • Your events online and in real life
  • And charge for them…all while building YOUR brand.

Visit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.

By Tara McMullin

Writer, Podcaster, Producer. Founder of What Works.

Mar 5, 2019

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EP 299: How To Design Your Own Sales System

EP 299: How To Design Your Own Sales System

This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.

These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.

Listen for how they incorporated these same considerations into finding their own unique sales systems. They designed their systems with personal values, strong relationships, reduced anxiety, and agency in mind.

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support