The Nitty-Gritty:

  • How Kate Northrup started doing less by accident—and why she decided to move forward doing less on purpose
  • The exercise Kate used to determine the 2 activities that have led to her biggest business wins
  • How the way Kate asks for and receives help has evolved since she became a mom
  • The process Kate uses to know what she needs help with so she always has an answer to the question, “What can I help you with?”

All this month, we’ve been exploring running our businesses by the numbers.

We’ve heard from a bunch of small business owners about how tracking metrics and financials have led to better decision-making and results.

But the one number we haven’t tackled yet is… TIME.

They say that we all have the same 24 hours as Beyonce to make things happen.

But what “they” don’t account for is all the help she has or the way she structures her time to focus on what’s vitally important for her. And the result? We feel shamed into adding more & more to our to-do lists.

Today’s guest, Kate Northrup, has a different approach.

Simply put, Kate is an advocate of doing less.

I’ve known Kate for many years now and I’ve loved watching both her business and her personal life bloom in new ways. It would be easy for her to be an overwhelmed, overworked entrepreneur, wife, and mother. But Kate has made it her business to figure out how to do less and achieve her goals in life and business.

As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out in the process. Kate teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress.

Kate’s work has been featured by The Today Show, Yahoo! Finance, Women’s Health, Glamour, The Institute of Integrative Nutrition, Wanderlust, The Huffington Post, and more.

Find Kate on her podcast, on Instagram, and on her website.


If you’re hungry for more real talk about growing & running your small business—without the hype or gimmicks, join us inside The What Works Network.

Next month, we’re turning our attention to building an audience and cultivating the relationships that can move our businesses forward. We’re even hosting an all-day virtual conference on the topic on Thursday, June 13th, featuring Amy Walsh, Dr. Michelle Mazur, Alethea Fitzpatrick, and Dana Kaye. We’ll deep dive into topics like representing your brand visually, creating a rallying cry for your business, building an inclusive audience, and nurturing a magnetic brand.

We’ll be opening membership to The What Works Network soon: click here to get all the details and signup to be notified when you can join us!