EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup

The Nitty-Gritty:

  • How Kate Northrup started doing less by accident—and why she decided to move forward doing less on purpose
  • The exercise Kate used to determine the 2 activities that have led to her biggest business wins
  • How the way Kate asks for and receives help has evolved since she became a mom
  • The process Kate uses to know what she needs help with so she always has an answer to the question, “What can I help you with?”

All this month, we’ve been exploring running our businesses by the numbers.

We’ve heard from a bunch of small business owners about how tracking metrics and financials have led to better decision-making and results.

But the one number we haven’t tackled yet is… TIME.

They say that we all have the same 24 hours as Beyonce to make things happen.

But what “they” don’t account for is all the help she has or the way she structures her time to focus on what’s vitally important for her. And the result? We feel shamed into adding more & more to our to-do lists.

Today’s guest, Kate Northrup, has a different approach.

Simply put, Kate is an advocate of doing less.

I’ve known Kate for many years now and I’ve loved watching both her business and her personal life bloom in new ways. It would be easy for her to be an overwhelmed, overworked entrepreneur, wife, and mother. But Kate has made it her business to figure out how to do less and achieve her goals in life and business.

As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out in the process. Kate teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress.

Kate’s work has been featured by The Today Show, Yahoo! Finance, Women’s Health, Glamour, The Institute of Integrative Nutrition, Wanderlust, The Huffington Post, and more.

Find Kate on her podcast, on Instagram, and on her website.


If you’re hungry for more real talk about growing & running your small business—without the hype or gimmicks, join us inside The What Works Network.

Next month, we’re turning our attention to building an audience and cultivating the relationships that can move our businesses forward. We’re even hosting an all-day virtual conference on the topic on Thursday, June 13th, featuring Amy Walsh, Dr. Michelle Mazur, Alethea Fitzpatrick, and Dana Kaye. We’ll deep dive into topics like representing your brand visually, creating a rallying cry for your business, building an inclusive audience, and nurturing a magnetic brand.

We’ll be opening membership to The What Works Network soon: click here to get all the details and signup to be notified when you can join us!

By Tara McMullin

Writer, Podcaster, Producer. Founder of What Works.

May 28, 2019

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EP 299: How To Design Your Own Sales System

EP 299: How To Design Your Own Sales System

This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.

These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.

Listen for how they incorporated these same considerations into finding their own unique sales systems. They designed their systems with personal values, strong relationships, reduced anxiety, and agency in mind.

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

This show is called What Works for a reason.

Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?”

Today’s episode is very much a question, many questions, really:

What works when it comes to selling when you want to avoid manipulative or exploitative practices?

What works when your values conflict with many of the best practices of selling online but you still want people to buy your stuff?

What works when it comes to sales in a business that is actively anti-racist and anti-capitalist?

And even more bluntly: Can you even sell things without causing harm or perpetuating harmful systems?

My friend Kate Strathmann is the founder of Wanderwell, a bookkeeping and consulting firm that grows thriving businesses while investigating new models for being in business.

Recently, Kate took a bit of a detour from how she’s used to building her business, which is 90% referral based and fueled by deep relationship- and community-building. She decided to offer a small group program called the Equitable Business Incubator as a way of exploring anti-capitalist business practices and how they apply to the small businesses we’re building.

To fill the program, Kate need to sell differently.

Which led her to asking the question: Can you even sell things as a anti-capitalist?

While that might not be your specific question, I have a feeling that you too have wondering how you can effectively sell your offers without causing harm, perpetuating harmful systems, or damaging relationships. And that’s why I knew Kate and I needed to explore this topic on the show.

This is a conversation about what a kinder, less harmful sales process could look like—and it probably contains more questions than answers. But I’m confident those questions can help you find the answers that are right for you and the sales system that you want to build to make your business stronger.

We start out by defining what we’re really talking about when we talk about capitalism and anti-capitalism. Then, Kate shares how the Equitable Business Incubator came to be and how she ended up selling it. And then we dig into what makes many of the sales formulas and best practices being taught today problematic—and how to think differently to create your own alternative practices.

Now, let’s take a look at what works for creating less harmful sales systems!

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support