In This Episode
- Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricing model
- How that shift changed how she packaged her services and what outcomes she focused on for her students
- What she did to double her rates while deliver 3 times the value
- How she started sharing her methods and business structure with other voice teachers and professionals
Product development isn’t always about building something new.
Often, it’s about taking what you’ve already built and making it stronger.
You refine the packaging, the value proposition, the customer experience, the delivery mechanisms, and the price. Little by little, you create value simply through the process of excavating the most useful or transformative pieces of your offer and making sure they are as polished & refined as they can be.
Refining the product or service you already offer can be as good—or even better—for giving your business a shot of energy as offering something new.
When you refine or repackage your offer, new people might notice it who passed it by before. New methods of delivery might give you back some serious time. A new price point might unlock a new level of profitability for your business. A new message or angle on what you really offer could open your eyes to a whole new way to market what you do.
In other words, refining your offer could lead to a new, bold vision for your whole business!
This is exactly what I talked about with today’s guest, Michelle Markwart Deveaux, founder of FaithCultureKiss voice studio and the SpeakEasy Cooperative.
Michelle is a voice teacher… as well as champion for voice teachers who want to empower students, performers, podcasters, and voice talent of all kinds to use their voices in powerful ways.
Michelle started out teaching voice with the same kind of offer you’d expect any voice, piano, or instrument teacher to use. Students paid her for each lesson and they called it a day.
But as she started to hate how transactional that method was and how guilty it made her feel for doing work outside of her lessons, she started to refine her offer—and ended up creating a whole new model for teaching voice.
We get into all of that and more, including how she doubled her rates and delivered 3x the value, how she structures her packages, and how she got started teaching voice online. Plus, we talk about how she took what she learned refining her original voice teaching offer and created a new offer to help other voice teachers, too.
Now, let’s find out What Works for Michelle Markwart Deveaux!
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