EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina

EP 359: Operating An Ethical Business With the ethical move Founder Alice Karolina

When you orient your motive toward making room for difference, including people who’s experiences aren’t like yours, taking steps to not hurt people with your business, I think you can find both some peace and the motivation for real, lasting change.

Today, I have a conversation with Alice Karolina. Alice is a brand strategist as well as the founder of the ethical move, which champions ethical marketing and sales among small business owners.

Alice and I talk about how the ethical move came to be, the values that guide the work the ethical move does, and how the business is set to evolve into the future.

Now, let’s find out what works for Alice Karolina.

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EP 358: Imagining New Ways To Work With Future Proof Skills Lab Founder Liz Wiltsie

EP 358: Imagining New Ways To Work With Future Proof Skills Lab Founder Liz Wiltsie

My guest today is a perfect example of this. Liz Wiltsie is the founder of the Future Proof Skills Lab and the host of Sustainably Human At Work. She’s a trauma-informed, abolitionist skill builder on a quest to support small business owners to create more intentional, imaginative, and connected workplaces.

Liz and I talk through the values her business is built on, as well as the movements her business uses as the focal point of her work. Plus, she sheds some light on how both our needs and our values end up manifesting in different ways, as well as how that applies to the workplace.

Now, let’s find out what works for Liz Wiltsie.

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EP 357: Building A Business Based On What Matters With Coach Mara Glatzel

EP 357: Building A Business Based On What Matters With Coach Mara Glatzel

Lately, I’ve been thinking about how much we take existing systems and ways of working for granted—and then find ways to operate within those conventions that make us feel like we’re honoring our values. Instead of getting clear on what actually honoring our values looks like and then deciding whether we can participate in existing systems and ways of working—or whether we need to create something new.

And that’s where today’s conversation with coach, podcaster, and writer Mara Glatzel begins. Mara is the host of Needy, the creator of Tend, and the kind of person I naturally think of when I think about operationalizing values. But what you’ll hear Mara tell me first is that, a while back, she realized that the kind of life and work she wanted for her clients wasn’t the kind of life and work she had structured for herself.

That’s easy to understand since Mara’s values and the values her business is built on run counter to the values of capitalism and workism.

What I’d love for you to think about as you listen to this important conversation is what you take for granted as you build your business. What assumptions do you bring with you? What shoulds and supposed-tos get in the way of fully realizing—and operationalizing—your business’s values?

Mara and I unpack how she did that for herself and what’s come out of the process—and I think you’ll find the conversation a creative jumpstart for considering how you could do things differently too.

Now, let’s find out What Works for Mara Glatzel.

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EP 356: Creating A System Of Care

EP 356: Creating A System Of Care

Today, I have 3 more contributions to this month’s discussion about systems. Each one tackles a different aspect of this idea that “systems just are.”

Writer Mary Beth Huwe shares a beautiful definition for systems as a whole and how that applies to the way she approaches working with her clients.

Krysta Williams, an artist and systems support person for small businesses, shares how seeing businesses as systems has led her to a more holistic approach to business-building support.

And Amy Kuretsky, an acupuncturist and business coach balancing two businesses, shares how she created a care system for herself as an entrepreneur to make sure she has what she needs as her businesses see massive growth.

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EP 355: Cash Flow Is A Feminist Issue

EP 355: Cash Flow Is A Feminist Issue

It’s easy to think 2-dimensionally about the money in your business: revenue and expenses. But 2-dimensional thinking makes it much harder to find the money to grow. If you can start to think 3-dimensionally (revenue + expenses + time), then you can expand your opportunities.

Managing for cash flow gives you a way to see the interconnected components of money in your business. Plus, it’s a way to powerful financial systems and live out feminist & anti-colonialist values.

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EP 354: Making Sales A System With Coach Pony Founder Christie Mims

EP 354: Making Sales A System With Coach Pony Founder Christie Mims

Today, I’m talking with Coach Pony founder Christie Mims. Christie helps coaches build a real business with her program of the same name. Plus, Christie is host of the Coach Pony podcast, a show we lovingly produce at YHM.

I knew I wanted to talk with Christie about her processes & systems—but when she told me about her two competing sales funnels, I had to know more. What I learned is that by honing her full sales system—and not just an individual funnel or two—she celebrates the complexity that comes with any buying process.

This conversation is going to be a treat for anyone who wants the inside scoop on how sales funnels actually work. And it might also be a cautionary tale.

Now, let’s find out what works for Christie Mims!

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EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media

EP 353: Dancing With Systems In Clickup With Lou Blaser & Sean McMullin from YellowHouse.Media

When you bring a systems thinking approach to business strategy, management, sales, marketing, and even the creative process, how does that shift your decision-making and action?

To kick off this month, I wanted to start with a conversation from my own team—the YellowHouse.Media team. I asked Sean McMullin and Lou Blaser to talk with me about the systems they’re using to manage the podcasts we produce and how they’re organizing that in Clickup.

Moving to Clickup was absolutely a case of getting the beat. Sean had to pay close attention to how our podcasts hosts worked, what was different from the way hosts who are always on deadline versus hosts who work ahead approach their work, and how software was either adding or removing friction from the process.

Sean and Lou talk about all of that and more.

So let’s find out what works for managing projects at YellowHouse.Media!

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EP 352: Personal Strengths Make Strategy Stronger

EP 352: Personal Strengths Make Strategy Stronger

I’ve got four more stories of business owners leveraging their strengths for you today. And the thread that runs through each of them is how using personal strengths as a filter allowed them to make components of their businesses more natural and effective.

You’ll hear from Lysa Greer, Mary Knox Miller, Nayla Bahri, Mytili Jugunaathun, and Lisa Townsend on how they’ve leveraged their strengths.

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EP 351: Thinking Differently With Writer Kris Windley

EP 351: Thinking Differently With Writer Kris Windley

I’ve never thought of myself as very good at visual art or graphic design—even though I wished I was.

Then, I had a conversation with writer, developmental editor, and communications consultant Kris Windley. Kris told me all about how she’d been learning how to draw to support her writing—and that helped manage her attention & focus as she navigates ADHD.

I don’t think I can overstate how much this got my wheels turning. It wasn’t until January that I really got to work on the project finding ways to illustrate my ideas. But once I got started, I couldn’t stop!

Here 8 months later and almost a year after that conversation, I feel like I have a really powerful tool in my toolkit. And that that tool leverages a strength I had only been using at half-power.

This episode is a rebroadcast but, if you follow my non-podcast work, I think it will have new meaning for you now—as it does for me. And regardless, I think it’s really encouraging to hear about how Kris has intentionally and methodically introduced this new skill into the way she works!

Now, let’s find out what works for Kris Windley.

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EP 350: Slowing Down For Success With Coach Reva Patwardhan

EP 350: Slowing Down For Success With Coach Reva Patwardhan

I still struggle with belonging. I struggle with the constant fear of unfamiliar situations and people—along with the fear of plenty of familiar situations and people—something Laura James describes in her book, Odd Girl Out.

But I can also see my outsider perspective as a strength—and one that I can leverage.

My guest today surprised and delighted me when she started our conversation off with her own exploration of belonging—and how finding that intrinsic sense of belonging has become a real strength for her while also leveraging her outsider perspective, too.

Reva Patwardhan is a coach and facilitator who guides changemakers and leaders working for social change to help them lead with confidence, clarity, and purpose.

This conversation had so many high points for me. We kick off with belonging, but we also talk about deep processing, narrowing the scope of her work, noticing, systems, and why slowing down is so important.

Reva and I also talk about her experience through the lens of ADHD, as well as her experience as a highly sensitive person.

This conversation is rich and useful, whether you’re a neurodivergent business owner or not. Reva’s experiences lay out a beautiful framework for better understanding yourself and your own strengths – so with that…

Let’s find out what works for Reva Patwardhan.

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.