EP 293: Offering Bespoke Services With Flaunt Your Fire Founder India Jackson

Aug 11, 2020 | Business Models, Customers & Clients, Podcast

Tara McMullin is a writer, podcaster, and producer who explores what it takes to navigate the 21st-century economy with your humanity intact. Click here to support this work.

In This Episode:

  • How Flaunt Your Fire founder India Jackson takes a strategic approach to offering custom service packages without getting overwhelmed or burnt out
  • Why getting to know her potential clients really, really well helps her put together the right packages for their needs
  • How her “master list” of services helps her build bespoke engagements easily & efficiently
  • How she’s gotten her team involved with client-facing work and slowly let go of control

Somewhere in the craze for online courses and making money in your sleep, service-based businesses got a bad rap.

Of course, most of the bad rap really just came from marketers who convinced would-be business owners that passive income and infinitely scalable models were the only way to ensure they wouldn’t be overworked and overwhelmed by client work.

The other reason, I think, that service-based businesses got a bad rap was that so many service providers weren’t very thoughtful or strategic in how they offered their services. And understandably so!

You want to make clients happy. You want to say yes. You want to close the deal.

And so you agree to switching things up, doing things that you’re only kind of good at, and going along with what the client wants instead of what you know to be best.

That’s all a recipe for taking on too much uninspired work for yourself—and even for your team.

But offering a service doesn’t have to be that way.

Offer development is an incredibly important part of running a service-based business. Without a careful strategy and thoughtful process behind how you create value, you are likely to get stuck in the trap of trading time for money or wind up overwork & overwhelmed.

That’s why I wanted to make sure we included a bespoke service-based business in this series on creating value.

I invited India Jackson, the founder of Flaunt Your Fire, a full-service brand visibility agency, to share her approach to how she creates value and constructs the services she offers clients.

India is clear on what her agency does and what it does not do.

She’s clear on why her agency offers the types engagements it does and why some projects just aren’t right for them. And, she’s clear on how her team adds value to the services the agency provides—so India isn’t stuck doing everything herself.

Even if you don’t run a service-based business, this conversation has a lot to offer. Listen in and consider how you might be trying to do too much with your product-based business or how you’ve succumb to making offers that aren’t aligned with your values or best work.

We’ll get to this conversation with India in just a minute—but first, don’t forget to check out our special bonus series this month for a behind-the-scenes look at how I’ve developed some of my favorite offers over the years. In the first episode, I shared how we took The Commitment Blueprint from idea to free offer to paid template to paid live program. In the second episode—out Thursday—I’m sharing how Sean and I developed the service package we offer at YellowHouse.Media. It’s the perfect follow-up to this conversation with India.

Now, let’s find out What Works for India Jackson!

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