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EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

Building a subscription-based product is one key way small businesses can scale up.

But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable.

I know this from personal experience.

So does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners.

Callie and I talk about why The Membership Guys chose to focus on just one offer, the mindset shifts she’s had to make running a membership site, the operations that go into keeping members happy, and how running a membership site is a great fit for her as an introvert.

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EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts

EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts

This week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and live a brazen life. Brazenist is Brooke’s latest venture in a line of successful businesses and a traditional career in taking people to faraway places.

You’ll hear how a high school trip to Europe helped her embrace the wide world beyond her rural Kansas hometown. You’ll also hear how an accidental career in the study abroad space helped her launch not just 1 business but 2!

Brooke and I talk about her process for planning events—whether their simple meet-ups or retreats in foreign countries. Plus, we talk about her non-negotiables and past mistakes.

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EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy Scott

EP 221: Fitting Business Into A Full-Time Travel Lifestyle With Amy Scott

Today, I’m joined by Amy Scott. Amy is the founder of both Nomad Editorial and Nomadtopia, a hub for inspiration and resources for location independence. Amy opted out of her office job and traditional lifestyle back in 2004 and never looked back. She now keeps a home base in Buenos Aires while she travels the world with her Argentine husband. Her podcast, Nomadtopia Radio, features interviews with people living their version of Nomadtopia.

Amy and I talk about the steps she took to create a location independent lifestyle, the initial challenges she overcame, and how her life has evolved since becoming a digital nomad. We also talk about the nitty-gritty of tech, tools, and techniques it takes to live life on the road and run a business at the same time.

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EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese

EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese

Kate Leese is the co-founder of Kinetics Consulting, which helps electric and gas utilities create a culture of safety and preparedness.

Kate and I talk about how she made the move to full-time travel and how it impacted the way she approaches her life and work. We also discuss the logistics of working from the road, how she finds team members, the systems they use to manage projects, and how the way their team is built helps them stand out.

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EP 204: Creating Value After Going Viral With Jennifer Johansson

EP 204: Creating Value After Going Viral With Jennifer Johansson

My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art.

In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only that, it was generating comments and emails from interested people.

But they weren’t so much interested in buying her artwork as they were in learning how to create the art they saw on Pinterest.

Jennifer spotted the opportunity—which was distinctly different than Brigitte’s!—and started to take action.

In this conversation, Jennifer and I talk about the pin that went viral, the decision to build an online course about her unique style of art, and the nitty-gritty of how she created the course. We also chat about how her business has evolved as a result of pursuing this line of business.

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EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.

Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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