Business Models Archives

EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik

Nov 13, 2018

More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for quitting your job and going full-time with your business. In this week’s episode of What Works, Lagom Body Co founder Kristen Runvik shares with us how she divides her time between life, job, and business, how she finds new customers without spending all of her time marketing, why she has a love/hate relationship with Instagram, and more.

EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen

Oct 23, 2018

Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else that goes into promoting and running it.

EP 153: More Leading, Less Managing with Wanderwell Founder Kate Strathmann

Oct 9, 2018

Kate Strathmann’s company Wanderwell Consulting pays homage to Aloha Wanderwell, the first woman to travel around the world by car during the 1920s — and a woman who continued traversing the planet for the rest of her life. That same adventurous, quirky, and unconventional spirit threads through everything at Wanderwell, from how Kate hires and leads to how she works with clients in a “pretty off-beat, feelings-oriented, and very non-traditional kind of way,” she says.

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi

Sep 18, 2018

The jewelry trade isn’t always known for its sustainability — especially when it comes to sourcing diamonds. Today, that’s changing because jewelry designers like Christy Natsumi are making conscious choices to source diamonds and gemstones from vendors with honest supply chains.

EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young

Jul 31, 2018

Today’s guest, Beryl Young, returns to the podcast — and this time, she’s sharing everything behind licensing her signature work, Momtography®. So far, Beryl’s licensed twelve teachers, with plans to expand to all 50 states in the U.S. in the future.

EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller

Jun 5, 2018

On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, how she used closed doors as an opportunity to create her own path, and why she’s now offering courses for other songwriters.

EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa

May 29, 2018

After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden, a sustainable clothing line for kids that approaches fashion in a slower, more intentional pace and weaves in social equity projects into the foundation of the business model.

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust

May 15, 2018

Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business.

EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni

May 8, 2018

Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania community. But Buzz is about so much more than egg and cheese sandwiches: as a B Corp certified business, Michael runs his restaurant-on-wheels a bit differently than most.

EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin

May 3, 2018

Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works.

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