In this interview, Jordan and I talk about how her business model evolved into VIP weekend offerings, how her pricing strategy has evolved with it, and the numbers-driven marketing she does to support the model.
My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art.
In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only that, it was generating comments and emails from interested people.
But they weren’t so much interested in buying her artwork as they were in learning how to create the art they saw on Pinterest.
Jennifer spotted the opportunity—which was distinctly different than Brigitte’s!—and started to take action.
In this conversation, Jennifer and I talk about the pin that went viral, the decision to build an online course about her unique style of art, and the nitty-gritty of how she created the course. We also chat about how her business has evolved as a result of pursuing this line of business.
The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletterHow Work Brighter evolved as she continued to work her day job—and then as she struck out on her ownWhat her current vision for Work Brighter is and how it informs her growth...
Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.
Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!
The Nitty-Gritty: How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison PuryearWhat the first business coaching program Allison led looked likeWhy she knew this opportunity was the right thing to pursueHow Abundance...
Nicole is the host of Real Talk Radio, a podcast that digs deep into the lives of athletes, writers, entrepreneurs, parents, coaches, and activists. Four years into finding an opportunity to coach people who wanted a similar lifestyle to hers, she decided to make a big change.
Nicole decided to do away with coaching and digital products and just get paid to having fascinating, honest conversations with people living fulfilling lives.
People are a core part of any small business. Today, Mighty Networks’ Audra Lindsey shares how you can create an amazing experience for the people your business brings together—without spending a ton of time or energy to do it.
Today, I’m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine… thinking that more offers would mean more money.
When she realized that just wasn’t happening, she went back to what she knew best, focused on one single offer, and… made bank.
Think there’s 1 right way to run a coaching business? Think again. About a year ago, Kyla Roma started pioneering a new model for the way she’d deliver business coaching. In our interview, we go behind-the-scenes of how that model evolved and how it works today.
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. Up next: Investing in physical products.
Go behind the scenes to find out what’s really working to run & grow a small business today.
Host of What Works
Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.