In This Episode: Why grief & trauma worker Jennifer Patterson...
Last year, at an in-person gathering of one of the masterminds that we run at What Works, one participant told me that they didn’t really need anyone to tell them what to do with their business. They knew exactly what they should be doing. Instead, they said they needed people to ask why they weren’t doing it.
That’s why they were in the mastermind group.
To me, that’s the perfect illustration of how a mastermind group can support business owners who are committed to—not just learning a new marketing skill or figuring out how to launch a new product—but to becoming a more whole entrepreneur and building a business that works exceptionally well.
I’ve been running mastermind groups of one sort or another for about 5 years and I have a lot to say on the subject. But I didn’t want you to just get my thoughts…
So I invited someone equally as passionate about masterminding as I am, Sarah K. Peck, the founder of Startup Pregnant.
Sarah was on the show before talking about how the Startup Pregnant podcast got started—but the whole business and community of Startup Pregnant has evolved and grown a ton since then. Check out Episode 134 for our original conversation.
Today, Sarah and I jam about masterminding—how we participate in masterminds, how we facilitate masterminds, and how we leverage them in our businesses. We also talk about the role masterminding plays in how you get support as an entrepreneur and we talk through how we structure sessions for the best outcomes.
Today’s guest is Toi Smith—a growth & impact strategist who has wrestled with this same question.
Toi and I talk about how her identity and business model has shifted from virtual assistant to online business manager to strategist and why each pivot was necessary. We also talk about the ups and downs of making these changes and the impact each shift has had on her rates, working hours, and client load.
Pay close attention to how Toi talks about her mindset shift away from thinking of her work as labor and into thinking of it as thought partnership and leadership.
She’s had to dismantle and reassemble the way she thinks about how she and her business creates value in order to realize the full potential of her own entrepreneurship.
Cynthia Morris is the founder of Original Impulse. She coaches writers, artists and entrepreneurs to get out of their own way so they can finish projects that matter. She’s also the author of The Busy Woman’s Guide To Writing A World-Changing Book.
Cynthia and I talk about her 20 year journey of business ownership, creative exploration, and coaching. I ask her about the lessons she’s learned along the way and how she’s kept the business going for over 2 decades.
Pay close attention to the commitment she made to taking risks and the willingness to do the hard creative work she asks her clients to do.
My guest is Natalie Gingrich, the founder of The Ops Authority.
After spending 15 years in corporate at a Fortune 150 company, she dove into entrepreneurship leveraging her project management and HR experience to assist high-level influencers in the online and small business worlds. What she discovered along the way was that there was a ton of super capable women whose skill sets were not leveraged and whose natural tendency toward leadership wasn’t acknowledged.
In this conversation, Natalie and I talk about why she decided to create a certification program instead of an online course, why she takes screening candidates very seriously, and how the certification unfolds from start to finish. We also talk about some of the new opportunities she sees for growth now that the certification program is underway & successful.
Today, my guest is Marie Poulin—our first 3 time guest here on the pod!
Marie is not someone to miss the important questions. Her and her husband Ben are building Oki Doki with the life and work they want to lead top of mind. That choice has brought them face to face with some scrutiny from people with a scale-or-die mindset.
Marie recently wrote a lengthy article about her choice not to scale—or, not to scale in any conventional way—so, of course, I wanted to bring her on the show while we’re covering scale to talk about it!
Marie and I chat about the hybrid business model Oki Doki has developed, the cocktail party conversation that shook her up, how she approaches finding a equilibrium with her energy, and how her focus on profitability has paid off.
Building a subscription-based product is one key way small businesses can scale up.
But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable.
I know this from personal experience.
So does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners.
Callie and I talk about why The Membership Guys chose to focus on just one offer, the mindset shifts she’s had to make running a membership site, the operations that go into keeping members happy, and how running a membership site is a great fit for her as an introvert.
This week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and live a brazen life. Brazenist is Brooke’s latest venture in a line of successful businesses and a traditional career in taking people to faraway places.
You’ll hear how a high school trip to Europe helped her embrace the wide world beyond her rural Kansas hometown. You’ll also hear how an accidental career in the study abroad space helped her launch not just 1 business but 2!
Brooke and I talk about her process for planning events—whether their simple meet-ups or retreats in foreign countries. Plus, we talk about her non-negotiables and past mistakes.
Today, I’m joined by Amy Scott. Amy is the founder of both Nomad Editorial and Nomadtopia, a hub for inspiration and resources for location independence. Amy opted out of her office job and traditional lifestyle back in 2004 and never looked back. She now keeps a home base in Buenos Aires while she travels the world with her Argentine husband. Her podcast, Nomadtopia Radio, features interviews with people living their version of Nomadtopia.
Amy and I talk about the steps she took to create a location independent lifestyle, the initial challenges she overcame, and how her life has evolved since becoming a digital nomad. We also talk about the nitty-gritty of tech, tools, and techniques it takes to live life on the road and run a business at the same time.
Kate Leese is the co-founder of Kinetics Consulting, which helps electric and gas utilities create a culture of safety and preparedness.
Kate and I talk about how she made the move to full-time travel and how it impacted the way she approaches her life and work. We also discuss the logistics of working from the road, how she finds team members, the systems they use to manage projects, and how the way their team is built helps them stand out.
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.