EP 275: Tools For Building A Copywriting Agency With Content Bistro Founder Prerna Malik

In This Episode:

  • The process Prerna Malik, founder of Content Bistro, uses to create effective copy for her clients
  • Why she keeps her tools simple and isn’t quick to change them just because there are new options out there
  • How Prerna uses experience, testing, and research to push the edge and try new things with the copy she writes
  • What she did to translate her service processes into a program for other agency owners and service-based businesses

Your process is your most valuable tool.

By that, I mean that the way you do what you do, the system you use to create results, the pattern you follow time and time again is what all the value-generating activities of your business are based on.

Now, when you’re just getting started with your business, your process probably feels pretty loose and undefinable. You might even call it magic.

And so then it’s no wonder that you have trouble explaining it or documenting it—let alone putting a dollar value on it.

But as your business matures, your process (should) become clearer and clearer. You can explain it. You can document it. You can see the financial value in it.

Everything else in your business layers on top of your process to create clarity and efficiency.

Your process provides the foundation for every other tool you introduce into the way you run your business.

This month, we’re examining the tools we use to run our businesses. So far, we’ve talked through some of the tools that Sean and I use to work with clients in our podcast production agency. I talked with Jessica Stansberry about the tools she uses to run her content-driven digital products business.

And this week, I’m talking with Prerna Malik about the tools she uses to run her copywriting agency, Content Bistro.

Yes, Prerna and I get into the specific tools she uses—things like Google Drive, Notion, and CrazyEgg. But we also talk a lot about her process—how she does what she does.

Like I said, process is the most valuable tool in your business and your process should determine the tools that you use.

Prerna’s approach certainly demonstrates this. Her tools help her make her process work. They help her make her process more efficient. And ultimately, it’s her process that’s helped her build an incredible business.

Now, let’s find out what works for Prerna Malik.

Tools In This Episode:

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By Tara McMullin

Writer, Podcaster, Producer. Founder of What Works.

Apr 21, 2020

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EP 299: How To Design Your Own Sales System

This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.

These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.

Listen for how they incorporated these same considerations into finding their own unique sales systems. They designed their systems with personal values, strong relationships, reduced anxiety, and agency in mind.

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

This show is called What Works for a reason.

Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?”

Today’s episode is very much a question, many questions, really:

What works when it comes to selling when you want to avoid manipulative or exploitative practices?

What works when your values conflict with many of the best practices of selling online but you still want people to buy your stuff?

What works when it comes to sales in a business that is actively anti-racist and anti-capitalist?

And even more bluntly: Can you even sell things without causing harm or perpetuating harmful systems?

My friend Kate Strathmann is the founder of Wanderwell, a bookkeeping and consulting firm that grows thriving businesses while investigating new models for being in business.

Recently, Kate took a bit of a detour from how she’s used to building her business, which is 90% referral based and fueled by deep relationship- and community-building. She decided to offer a small group program called the Equitable Business Incubator as a way of exploring anti-capitalist business practices and how they apply to the small businesses we’re building.

To fill the program, Kate need to sell differently.

Which led her to asking the question: Can you even sell things as a anti-capitalist?

While that might not be your specific question, I have a feeling that you too have wondering how you can effectively sell your offers without causing harm, perpetuating harmful systems, or damaging relationships. And that’s why I knew Kate and I needed to explore this topic on the show.

This is a conversation about what a kinder, less harmful sales process could look like—and it probably contains more questions than answers. But I’m confident those questions can help you find the answers that are right for you and the sales system that you want to build to make your business stronger.

We start out by defining what we’re really talking about when we talk about capitalism and anti-capitalism. Then, Kate shares how the Equitable Business Incubator came to be and how she ended up selling it. And then we dig into what makes many of the sales formulas and best practices being taught today problematic—and how to think differently to create your own alternative practices.

Now, let’s take a look at what works for creating less harmful sales systems!

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

Today’s guest is Katie Hunt—who is a member of the former group and serves the latter group.

Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow thriving product-based businesses. She works with designers, illustrators, and artists to help them develop in-demand product lines and get them sold in stores all over the world.

Not long after the pandemic threw her business and the industry she serves for a major loop, Katie and her team launched Proof To Product Labs to provide a completely digital, ongoing support opportunity for business owners when they needed it most.

And that launch was a smash.

Katie and I get into all of the nuts and bolts of how she adjusted the offer to meet the moment and how she warmed up her audience before the campaign, as well as the exact mix of emails, podcast ads, and social media content she used to sell the offer when it went live. We also talk about how she sees the sales system evolving in the future and how the offer has been received now that people are using it!

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support