EP 273: The Tools We Use To Run a Podcast Production Agency with YellowHouse.Media Co-Founders Sean and Tara McMullin

In This Episode:

  • Sean and Tara McMullin, co-founders of YellowHouse.Media share the tools they use to run their podcast production agency
  • Sean shares the value of templates across a variety of tools
  • Tara sheds light on some of the “magic” tools that help them make standout podcasts
  • And they both share what’s working when it comes to tools for managing stress & anxiety right now

When I started my business over 11 years ago, the only tool I worried about was WordPress.

My business was my website and my website was my business. WordPress made it all work.

And while I still use WordPress to this day, there are dozens of other tools I use to run both of my companies. There’s my email provider, my web host, our community platform, the graphic design tools I use, the communication software we chat on… each tool has it’s purpose and place within the larger business.

This month, we’re going to take a deep dive into the tools that different businesses rely on to run.

We’ll talk software, systems, and processes—plus how it all works together.

We’ll talk about how things have changed, what’s stayed the same, and how to know when it’s time to switch up your tools.

And, we’ll talk with business owners that run different kinds of businesses—digital products, 1:1 services, and agencies.

Focusing on tools is especially relevant right now because many business owners are looking for ways to run more efficiently and more effectively so that they can boost profit or create new streams of revenue as the economy is changing.

We’re also trying out new tools to cope with interruptions and stress.

So in this kick off episode, I wanted to talk about both of those pieces of the puzzle with my podcasting partner-in-crime, my husband and the production coordinator for What Works, Sean McMullin.

Together, Sean and I run YellowHouse.Media, a full-service podcast production agency that specializes in helping small business owners create standout podcasts that power their marketing and sales.

We’ll get into the tools we use to run YellowHouse—including how we set up client dashboards, manage projects, edit audio, and consult on content strategy. But first, we wanted to share some of the tools we’re using to mange stress and anxiety right now.

Let’s get into it!

Tools Mentioned In This Episode:

Some of the links above are affiliate links—meaning that we may earn a commission for recommending these tools but it doesn’t affect the price you pay.

What Works Is Brought To You By

Mighty Networks powers brands and businesses – like yours! – that bring people together.
With a Mighty Network, online business owners just like you can bring together in one place:

  • Your website
  • Your content
  • Your courses
  • Your community
  • Your events online and in real life
  • And charge for them…all while building YOUR brand.

Visit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.

By Tara McMullin

Writer, Podcaster, Producer. Founder of What Works.

Apr 7, 2020

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EP 299: How To Design Your Own Sales System

This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.

These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.

Listen for how they incorporated these same considerations into finding their own unique sales systems. They designed their systems with personal values, strong relationships, reduced anxiety, and agency in mind.

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

This show is called What Works for a reason.

Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?”

Today’s episode is very much a question, many questions, really:

What works when it comes to selling when you want to avoid manipulative or exploitative practices?

What works when your values conflict with many of the best practices of selling online but you still want people to buy your stuff?

What works when it comes to sales in a business that is actively anti-racist and anti-capitalist?

And even more bluntly: Can you even sell things without causing harm or perpetuating harmful systems?

My friend Kate Strathmann is the founder of Wanderwell, a bookkeeping and consulting firm that grows thriving businesses while investigating new models for being in business.

Recently, Kate took a bit of a detour from how she’s used to building her business, which is 90% referral based and fueled by deep relationship- and community-building. She decided to offer a small group program called the Equitable Business Incubator as a way of exploring anti-capitalist business practices and how they apply to the small businesses we’re building.

To fill the program, Kate need to sell differently.

Which led her to asking the question: Can you even sell things as a anti-capitalist?

While that might not be your specific question, I have a feeling that you too have wondering how you can effectively sell your offers without causing harm, perpetuating harmful systems, or damaging relationships. And that’s why I knew Kate and I needed to explore this topic on the show.

This is a conversation about what a kinder, less harmful sales process could look like—and it probably contains more questions than answers. But I’m confident those questions can help you find the answers that are right for you and the sales system that you want to build to make your business stronger.

We start out by defining what we’re really talking about when we talk about capitalism and anti-capitalism. Then, Kate shares how the Equitable Business Incubator came to be and how she ended up selling it. And then we dig into what makes many of the sales formulas and best practices being taught today problematic—and how to think differently to create your own alternative practices.

Now, let’s take a look at what works for creating less harmful sales systems!

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

Today’s guest is Katie Hunt—who is a member of the former group and serves the latter group.

Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow thriving product-based businesses. She works with designers, illustrators, and artists to help them develop in-demand product lines and get them sold in stores all over the world.

Not long after the pandemic threw her business and the industry she serves for a major loop, Katie and her team launched Proof To Product Labs to provide a completely digital, ongoing support opportunity for business owners when they needed it most.

And that launch was a smash.

Katie and I get into all of the nuts and bolts of how she adjusted the offer to meet the moment and how she warmed up her audience before the campaign, as well as the exact mix of emails, podcast ads, and social media content she used to sell the offer when it went live. We also talk about how she sees the sales system evolving in the future and how the offer has been received now that people are using it!

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support