The Nitty-Gritty:

  • The moment Lauren Caselli knew her event planning business (and her life) needed a fresh approach
  • Why she chose “seen” as her word for 2018 and how that philosophy helped her make significant changes to the way she does business
  • Why taking her business seriously has allowed her to rest more, take on fewer events, and receive more support
  • How her mindset has changed now that she’s taking her small business seriously

There’s what you think your business will be when you start it…

…and then, there’s what you know your business can be once you’re in it.

Very few small business owners start out with a clear vision of the potential for their business. I know I didn’t! I didn’t even realize I was starting a business.

I thought I was starting a blog.

Well, part-time blogging grew into full-time blogging. Full-time blogging turned into offering web design services. Web design grew into business coaching, strategy, and training. It’s really only been in the last few years that I’ve had a clear picture of what the real opportunities are for my company.

My guest this week also started with a pretty different picture of what her business was going to look like… but a coffee date with her boyfriend put her on a very different trajectory.

Lauren Caselli is an event planner and the founder of Lauren Caselli Events. In 2017, she had a wake up call about what wasn’t working with her business and made a plan to change it in 2018.

Now that she’s planning for even more growth in 2019, I wanted to talk with her about making big changes in her business.

Lauren and I talk about what wasn’t working for her before, how her relationship to her business has changed, what mindset shifts she experienced to create growth, and how the business itself has changed.

Has your business undergone a big shift from kind of working to really working?

Did you reach a breaking point and decide to shake things up for the better? I’d love to hear from you. Hit me up on Instagram—I’m @tara_mcmullin. Tag me or DM me and let me know what led up to the change!

Now, let’s find out what works for Lauren Caselli!

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