Mindset & Identity Archives | What Works
EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea

EP 301: Taking A Stand With Tell Me A Story Founder Hillary Rea

My guest today is Hillary Rea, the founder of Tell Me A Story. Hillary helps entrepreneurs, leaders, and change makers identify that personal narratives that create powerful communication.

Now, you might think Hillary had this whole speaking up and taking a stand thing under control.

She did, too.

In fact, in episode 226, Hillary shared how she’s found the confidence to stand on stage and share vulnerable personal experiences through storytelling.

But earlier this year, just after Covid-19 upended her business, Hillary realized she had let herself, her story, and her stand get watered down. She was trying to squeeze into a mold that she assumed other people wanted her to fit into.

This is the story of how she reversed course, started speaking up for real, and the challenges she faced as she did.

Hillary and I talk about how her business shakeup this year helped her see what had become a big problem, how she tried to fit in and avoid looking like a weirdo, the concrete changes she made to how she presents her work, and the ongoing challenges of continuing to speak up in a stronger way.

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EP 291: Reply Hazy. Try Again.

EP 291: Reply Hazy. Try Again.

The future is hazy.

It’s unknowable. And that makes taking decisive action to build a stronger business much more challenging.

But we have a choice. We can either fight it–and metaphorically try to shake that damn ball until we have a complete picture of what the future is going to be.

Or we can make decisions based on the information we have, a solid understanding of our goals, and an acceptance of the uncertainty of it all.

Waiting until you have all the answers you need or want is a great way to keep spinning your wheels. While embracing uncertainty might be risky and it’s can definitely be scary, but it’s the only way we move forward.

This month, we looked at 3 different stories of embracing uncertainty. Lou Blaser told us how a big life change allowed her to look at her business in a new way and see how she could finally build the business she’d been dreaming about for years. Sarah Avenir shared how she leads herself and her team through uncertainty. And Cher Hale told us about getting clearer and clearer on her vision for life and business–and the big moves it required of her.

We’re rounding out this conversation about embracing uncertainty today by hearing from 4 more small business owners: Podge Thomas, Melissa Dinwiddie, Kat Lu, and Amy Feierman.

Each entrepreneur embraced uncertainty in a way that allowed them to move forward despite not having all the answers or a guarantee of what the future would hold.

My guess is that you’ll hear a version of situation or question you’re wrestling with right now in at least one of these stories.

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EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale

EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale

My guest is Cher Hale, the founder of Ginkgo Public Relations.

Cher is full of incredible stories of figuring out what she wants and taking action to make it happen—from making a big personal moving, to going full-time with her business, to embracing a bold new “why” for her business.

We talk about why she made the move from working on the Vegas Strip to getting weird in Portland, how she used retainer clients to take her business full-time, and how she rewrote some of the harmful mindsets she held. We also talk about her mother’s erotic romance novels and how Cher was inspired to make a big shift in who she serves with her business and why.

Don’t worry—this interview is completely PG.

Now, let’s find out What Works for Cher Hale!

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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