EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts

The Nitty-Gritty:

  • How Brazenist founder Brooke Roberts left rural Kansas for a life and business in global travel
  • What Brooke learned about planning and hosting events from her career and businesses
  • The exact process she uses to plan events for her business—whether they’re simple meet-ups or retreats in exotic locations
  • What mistakes she’s learned along the way and how they’ve changed her planning process

The What Works team has a standing item on our weekly meeting agenda to discuss… events.

Events have been part of my business road map for years but they never quite seem to take priority.

We do run one annual event—our retreat to Whitefish, Montana with ambitious small business owners—but we’d love to run more regional meet-ups, live podcast recordings, and even a conference some day.

I find the logistics of planning these events quite overwhelming. And, at the same time, I look at the brilliant people planning great events for their businesses—people like previous guests Lauren Caselli, Nailah Blades, Racheal Cook, and Shannon Siriano Greenwood—and I can’t help but feel like I’m missing out on something! (And, no, it’s not just FOMO, it’s very real.)

So this week, as we wrap up “On The Road” month, I wanted to look at what it takes to take your customers on the road with you.

This week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and live a brazen life. Brazenist is Brooke’s latest venture in a line of successful businesses and a traditional career in taking people to faraway places.

You’ll hear how a high school trip to Europe helped her embrace the wide world beyond her rural Kansas hometown. You’ll also hear how an accidental career in the study abroad space helped her launch not just 1 business but 2!

Brooke and I talk about her process for planning events—whether their simple meet-ups or retreats in foreign countries. Plus, we talk about her non-negotiables and past mistakes.

Now, let’s find out what works for Brooke Roberts!

What Works Is Brought To You By

Mighty Networks powers brands and businesses – like yours! – that bring people together.
With a Mighty Network, online business owners just like you can bring together in one place:

  • Your website
  • Your content
  • Your courses
  • Your community
  • Your events online and in real life
  • And charge for them…all while building YOUR brand.

Visit mightynetworks.com to see more examples of brands bringing people together and taking their businesses to the next level.

By Tara McMullin

Writer, Podcaster, Producer. Founder of What Works.

Jul 23, 2019

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EP 299: How To Design Your Own Sales System

This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.

These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.

Listen for how they incorporated these same considerations into finding their own unique sales systems. They designed their systems with personal values, strong relationships, reduced anxiety, and agency in mind.

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

This show is called What Works for a reason.

Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?”

Today’s episode is very much a question, many questions, really:

What works when it comes to selling when you want to avoid manipulative or exploitative practices?

What works when your values conflict with many of the best practices of selling online but you still want people to buy your stuff?

What works when it comes to sales in a business that is actively anti-racist and anti-capitalist?

And even more bluntly: Can you even sell things without causing harm or perpetuating harmful systems?

My friend Kate Strathmann is the founder of Wanderwell, a bookkeeping and consulting firm that grows thriving businesses while investigating new models for being in business.

Recently, Kate took a bit of a detour from how she’s used to building her business, which is 90% referral based and fueled by deep relationship- and community-building. She decided to offer a small group program called the Equitable Business Incubator as a way of exploring anti-capitalist business practices and how they apply to the small businesses we’re building.

To fill the program, Kate need to sell differently.

Which led her to asking the question: Can you even sell things as a anti-capitalist?

While that might not be your specific question, I have a feeling that you too have wondering how you can effectively sell your offers without causing harm, perpetuating harmful systems, or damaging relationships. And that’s why I knew Kate and I needed to explore this topic on the show.

This is a conversation about what a kinder, less harmful sales process could look like—and it probably contains more questions than answers. But I’m confident those questions can help you find the answers that are right for you and the sales system that you want to build to make your business stronger.

We start out by defining what we’re really talking about when we talk about capitalism and anti-capitalism. Then, Kate shares how the Equitable Business Incubator came to be and how she ended up selling it. And then we dig into what makes many of the sales formulas and best practices being taught today problematic—and how to think differently to create your own alternative practices.

Now, let’s take a look at what works for creating less harmful sales systems!

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

Today’s guest is Katie Hunt—who is a member of the former group and serves the latter group.

Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow thriving product-based businesses. She works with designers, illustrators, and artists to help them develop in-demand product lines and get them sold in stores all over the world.

Not long after the pandemic threw her business and the industry she serves for a major loop, Katie and her team launched Proof To Product Labs to provide a completely digital, ongoing support opportunity for business owners when they needed it most.

And that launch was a smash.

Katie and I get into all of the nuts and bolts of how she adjusted the offer to meet the moment and how she warmed up her audience before the campaign, as well as the exact mix of emails, podcast ads, and social media content she used to sell the offer when it went live. We also talk about how she sees the sales system evolving in the future and how the offer has been received now that people are using it!

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support