EP 222: Planning & Hosting Events All Over The World With Brazenist Founder Brooke Roberts

Jul 23, 2019 | Business Models, Podcast

Tara McMullin is a writer, podcaster, and producer who explores what it takes to navigate the 21st-century economy with your humanity intact. Click here to support this work.

The Nitty-Gritty:

  • How Brazenist founder Brooke Roberts left rural Kansas for a life and business in global travel
  • What Brooke learned about planning and hosting events from her career and businesses
  • The exact process she uses to plan events for her business—whether they’re simple meet-ups or retreats in exotic locations
  • What mistakes she’s learned along the way and how they’ve changed her planning process

The What Works team has a standing item on our weekly meeting agenda to discuss… events.

Events have been part of my business road map for years but they never quite seem to take priority.

We do run one annual event—our retreat to Whitefish, Montana with ambitious small business owners—but we’d love to run more regional meet-ups, live podcast recordings, and even a conference some day.

I find the logistics of planning these events quite overwhelming. And, at the same time, I look at the brilliant people planning great events for their businesses—people like previous guests Lauren Caselli, Nailah Blades, Racheal Cook, and Shannon Siriano Greenwood—and I can’t help but feel like I’m missing out on something! (And, no, it’s not just FOMO, it’s very real.)

So this week, as we wrap up “On The Road” month, I wanted to look at what it takes to take your customers on the road with you.

This week, my guest is Brooke Roberts, the founder & host of Brazenist, an online education and offline experience company helping goal-getters to future-proof, redefine success, and live a brazen life. Brazenist is Brooke’s latest venture in a line of successful businesses and a traditional career in taking people to faraway places.

You’ll hear how a high school trip to Europe helped her embrace the wide world beyond her rural Kansas hometown. You’ll also hear how an accidental career in the study abroad space helped her launch not just 1 business but 2!

Brooke and I talk about her process for planning events—whether their simple meet-ups or retreats in foreign countries. Plus, we talk about her non-negotiables and past mistakes.

Now, let’s find out what works for Brooke Roberts!

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