In today’s episode Tara chats with co-founder, Cathryn Lavery. Cathryn and her co-founder Alan developed and crafted 13 products that empower people to crush inspiring goals, boost productively and create a life that matches their potential.

BestSelf Co boast over a quarter of a million products sold in 86 countries, 200,000 visits to their website every month, and a community of over 25,000 members. They’ve won awards from Shopify’s Build a Business Competition to Forbes 30 under 30 list. Their goal, is to impact 5 million people by 2020. Tara talks with Cathryn about their process for developing the self journal, where they were in the production process before they started their Kickstarter campaign and how stretched goals helped them both exceed their expectations and stay prepared for success.

The post Episode 120 – Developing a Runaway Bestselling Product with Self Journal Co-Creator Cathryn Lavery appeared first on CreativeLive Blog.