In this week’s episode, Tara chats with the attorney and founder behind ‘The Contract Shop’, Christina Scalera. The Contract Shop offers contract templates for creative entrepreneurs, including wedding professionals, graphic designers and coaches.
Three years ago Christina found herself dreaming of pursuing a more creative path, and started looking for alternatives to her in-house legal job. She explored everything from teaching yoga, to becoming a freelance graphic designer, to opening an Etsy shop. In the process she ended up coming full circle by building a business that brought the benefit of her legal training, to help her fellow creatives. Christine and Tara talk about the ins and outs of turning legal services into an commerce shop, how she developed her pricing strategy, the importance of a niche market, and what’s working right now to find new customers.