Podcast Archives

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

Sep 5, 2019

Building a subscription-based product is one key way small businesses can scale up.

But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable.

I know this from personal experience.

So does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners.

Callie and I talk about why The Membership Guys chose to focus on just one offer, the mindset shifts she’s had to make running a membership site, the operations that go into keeping members happy, and how running a membership site is a great fit for her as an introvert.

EP 232: Scaling From The Start With Yellow House Media Co-Founders Sean & Tara McMullin

Sep 3, 2019

Is it too early to start thinking about scaling your business? Absolutely not! Tara & Sean McMullin have started a brand new business and are starting with scale in mind from the get-go. Here’s how they’re doing it.

EP 231: Taking Risks And Experimenting With Confidence With Author & Online Business Manager Victoria Klein

Aug 29, 2019

Today, for our final Candid Confidence Project conversation, my guest is Victoria Klein.

Victoria is an author, entrepreneur, and a certified online business manager.

I’ve been digital acquaintances with Victoria for many years—like since selling advertising was the best way to make money with your blog.

Victoria is a master at questioning assumptions and making unconscious choices conscious. That’s what our conversation is all about.

Victoria and I talk about risks she’s taken and the experiments she’s run—and how they’ve helped to find a new level of confidence. We talk about why she decided to go back to school to study Japanese, how her business has evolved, and even how her personal life has been shaped and reshaped by the risks she’s taken.

EP 230: Finding The Confidence To Come Back After Major Loss With Book Coach Jodi Brandon

Aug 27, 2019

Jodi Brandon has more than 20 years’ experience in book publishing. Today, her passion is working as a book coach and editor for creative entrepreneurs and small business owners who want to serve their business with a book.

Jodi took 2 full years away from her business full-time to care for her mother. We talk about how she made the decision, the challenge of trying to keep up, how she felt when she started back in her business, and how she’s adjusted both her work and her mindset.

EP 229: Leveling Up Your Confidence With Lawyer Victoria R. Clark

Aug 22, 2019

Victoria R. Clark is the founder and managing attorney of Clark Law in Washington, DC.

Victoria and I talk about why she decided to start her own law practice in the first place, how she became more confident talking about herself, and how she took a new approach to what she can control on a daily basis. We also chat about how aspects of the business have evolved as she’s gotten more confident in what she’s doing.

EP 228: Trusting Yourself & Your Decisions With Coach Katie Linder

Aug 20, 2019

My guest today is facing challenges like these head-on.

Her name is Dr. Katie Linder and she’s the creator of the Radical Self-Trust Podcast Channel. Katie developed the Radical Self-Trust framework as a way of helping herself and her clients source a new level of trust and confidence in themselves so they can overcome any obstacle.

Katie and I talk about the self-doubt she struggled with initially while launching her business, how she balances the public persona of confidence with lingering self-doubt, and how showing up & sharing actually gives her confidence.

We also discuss the Radical Self-Trust framework and how it can be used to discover a new path forward.

EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman

Aug 15, 2019

Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering.

EP 226: Showing Up With Confidence With Tell Me A Story Founder Hillary Rea

Aug 13, 2019

Hillary Rea has always found confidence in showing up on stage and sharing stories. But when she realized that a project she’d been working on for 8 years hadn’t grown the way she hoped, her confidence took a hit.

We talk about how Hillary found her love for storytelling, how being visible makes her feel more confident, and how she’s finding a new sense of confidence after a setback.

EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh

Aug 8, 2019

A couple of years ago, Michael Karsh and Elizabeth Madariaga started Edios Media to help thought leaders & educators create high-quality video education. I spoke with Michael & Elizabeth in Episode 101 and I wanted to bring Michael back on the show to take a look at how his and Elizabeth’s mindset and confidence level has evolved as they’ve worked with giant clients like Google, Facebook, Salesforce, and The Sundance Institute.

Michael and I talk about the first big deal they signed, how the clients they serve today are different from what they initially expected, and how the business itself has evolved to serve those clients.

EP 224: Building Confidence Through Consistent Action With Shatterboxx Design Founder Jamie Varon

Aug 6, 2019

Jamie Varon made a big lifestyle change over the last few years and I wanted to know where she found the confidence to do life differently as a small business owner.

We talk about the year she spent living and working in France, how she’s redefined satisfaction for herself, and how she balances setting goals with finding peace in what already is. We also talk about the very real implications these changes have had on her business and professional success.

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