EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

Sep 5, 2019 | Business Models, Community, Podcast

Tara McMullin is a writer, podcaster, and producer who explores what it takes to navigate the 21st-century economy with your humanity intact. Click here to support this work.

The Nitty-Gritty:

  • Why Callie Willows and her partner decided to go “all in” on a membership site as their only offer
  • How she stays on up to date with the content and conversation inside the community
  • Why member experience is their top priority and retention is their top metric
  • What makes a membership site perfect for her own unique kind of introversion

Okay, who wouldn’t want to be paid month after month for the same product?

That’s the promise of a membership site. You set it up, convince people to join you, and they pay—and pay again, and again, and again, and again.

You tend to the group and the money just keeps coming.

Now, if you’ve already guessed that this is—in fact—not the reality of building and running a membership site, you would be correct.

Creating any kind of subscription-based product has the potential for a huge payoff with healthy profit margins. But actually building the business that allows that to happen is a different story.

Building a subscription-based product is one key way small businesses can scale up.

But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable.

I know this from personal experience.

So does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners.

Callie and I talk about why The Membership Guys chose to focus on just one offer, the mindset shifts she’s had to make running a membership site, the operations that go into keeping members happy, and how running a membership site is a great fit for her as an introvert.

Now, let’s find out What Works for Callie Willows!

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