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Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon

Ep 219: Prioritizing Time Off With Calibrate Your Year Creator Kelly Higdon

Jul 2, 2019

Kelly Higdon is a business and lifestyle coach who prioritizes her time off so much…

…that’s she’s worked up to taking a full 3 months off from her business every year.

Unfortunately, Kelly’s inspiration wasn’t a well-timed shower idea or download from the universe—it was a trip to the hospital.

You see, Kelly wasn’t always so good about making space in her business for her life. At one point, she was working full-time as private practice therapist, growing a business on the side, and growing a baby. She was working all the time—and it caught up with her.

Kelly shares that story and her process for planning that much time off. She walks me through how she plans for life first and then makes her business fit in the space that’s left, as opposed to the other way around. She also shares how her business is different—and how it’s growing differently—than when she was working all hours of the day & night.

Ep 218: How I Build Flexibility Into My Business With Tara McMullin

Ep 218: How I Build Flexibility Into My Business With Tara McMullin

Jun 27, 2019

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EP 215: Growing An Audience Together With Community Builder Eli Trier

EP 215: Growing An Audience Together With Community Builder Eli Trier

Jun 18, 2019

Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing people together and growing audiences in the process.

I was so impressed with Eli’s approach and how it tied into our values and philosophy at What Works… that I hired her to help us with our first community project—coming out in August.

Eli and I talk about why it’s important to her to deep-dive on important questions and involve a diverse set of voices in the discussion. We also get into the nitty-gritty of how Eli’s community projects work, how she plans for them, and how they help her reach both her audience-building and sales goals.

EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers

EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers

Jun 11, 2019

Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online.

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington

EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington

Jun 6, 2019

I asked Kim what’s working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As part of our “what’s working” series, Kim shares her own experience working with clients and how SEO has helped them build much bigger audiences.

EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones

EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones

Jun 4, 2019

Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast, a weekly show for budding entrepreneurs and she’s the founder of Social Media for Podcasts, a social media agency for podcasters by podcasters.

But I didn’t ask Andrea on the show to talk about crushing it on social media.

Instead, Andrea and I talk about how she uses social media behind the scenes to develop relationships with people who can help her get in front of the right people. She explains step-by-step exactly what she does to find people to connect with, start a conversation, and follow up—plus, how she manages it all in Asana.

EP 211: Building An Audience With Tara McMullin

EP 211: Building An Audience With Tara McMullin

May 30, 2019

When I made the decision to all but start over with my email list, it was a decision to do the work to find that number, rediscover the right people, and rebuild my audience from there.

EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers

EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers

May 23, 2019

As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners’ shoes and think about what it took to start operating in a new way, regardless of the evidence.

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.

Whether you love the podcast, the articles, or the Instagram content, we’d love your support.Â