In this special episode bonus episode of Profit, Power, Pursuit, we’re sharing an interview Tara did with Content Marketing Strategist Lacy Boggs during her last CreativeLive course, Create a Marketing Plan to Grow Your Standout Business. Lacy Boggs is the founder of the Content Direction Agency, which helps small business owners create sales-focused content to grow their brands and their bottom lines.

Tara and Lacy talk about how to repurpose all the content you’re creating for your business, how to decide which content to create next, and how to use customer awareness to find as many hot leads as possible.

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