This week, Tara’s guest is Jessica Mehring, CEO of Horizon Peak Consulting. She combines sales-focused copywriting with content marketing to help IT software, and tech clients turn clients into revenue. She’s also the creator of The Content Lab, where she trains content creators and copywriters how to get better results from their written content while putting their careers on the fast track.
Tara and Jessica talk about how she’s created such a profitable niche servicing high-tech and SAAS companies. They discuss how finding your niche effects your pricing, how her niche has actually helped her find more clients not less, and why her referral network is her marketing secret weapon.
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