New Year’s resolutions? No, thank you. Radically rethink the way you set goals:
The Latest
The Strange Logic of Value in the Attention Economy
Did you know that 54% of 18-38-year-olds want to be influencers? Or that kids these days would rather be “influencers” or “YouTubers” than firefighters, astronauts, or teachers? Okay, Boomer. Calm down. The “troubling trend” of all our kids putting themselves on...
The Economics of Getting (and Paying) Attention: Putting the Audience to Work
Attention is a scarce (and precious) resource. A gargantuan number of media outlets, advertisers, influencers, and brands vie for our attention every day. In turn, many of us (including me) are out there trying to attract attention, too. We want people to pay...
Go With The Flow: How Tracking Cash Flow Can Transform Your Business for the Better
It takes money to start a business. Money can come in the form of a loan, a credit card, a savings account, or even pre-orders. Or, time and sweat equity become a proxy for money until there’s enough cold hard cash to invest in growth. It also takes money to grow a...
Think Differently about Work, Culture, and the Economy
It’s easy to lose your way in the 21st-century economy. The world of work and business is changing so rapidly that you might be focusing more on how to keep up than how to live a meaningful life. What Works is a podcast for entrepreneurs, independent workers, and employees who don’t want to lose themselves to the whims of late-stage capitalism. Tara offers a distinctly interdisciplinary approach to the discourse around business, work, and personal growth.
A Radical New Approach to Goal-Setting
What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting
“Nuanced, rigorous exploration. What Works is a thought-provoking antidote to the overhyped productivity narratives keeping us stuck in shame and validation spirals. This book, and Tara’s oeuvre more broadly, serves as a brilliant guide for emphasizing presence and process over rigid metrics and external markers of success. A rich, hearty meal for the mind, I was only sad to put this book down when it ended.”
— Jenny Blake, podcaster and author of Free Time, Pivot, and Life After College
Humane Business
Why Cultivating Inclusive Audience Awareness Is Essential
When was the last time you felt like an outsider in a group? For all I know, it could have been today. Or maybe it was last week. Or last month. Being an outsider doesn’t have to be a bad experience. Sometimes, it can be quite fun! But other times, you start to get...
What Really Works: Demystifying Causation, Correlation, and Contribution
How do you really know what’s working for your small business? Over the last 12 years, I’ve heard all sorts of “this is what works for me” stories. Heck, I’ve told a whole bunch of them myself. Some of them are true. And some of them? Well, we'd like them to be true....
People Are Systems, Too
Doing business in a capitalist economy has a way of turning people into users, clicks, page views, and targets. As business owners with more data at our fingertips than we know what to do with, we reduce relational questions to math problems and automations. What’s...
Future of Work
Busyness Decoded: How to Limit What You Say “Yes” To
If you feel overcommitted or overwhelmed regularly, you’re not alone. In a 2022 survey, Gallup asked Americans to gauge their stress levels. Nearly half of the adults polled responded that they felt stressed daily. In a Pew survey in 2018, 60% of U.S. adults deal with...
Putting in the Reps: A Love Letter to Podcasting & Practice
This week, I celebrated both the release of my book and the 400th episode of my podcast. It’s been a big week. Just about seven years ago, my production team at CreativeLive and I launched this little podcast baby out in the world. For the first 120 or so episodes, we...
Why Entrepreneurs & Freelancers Should Consider Quiet Quitting, Too
You've probably seen the headlines. If you haven't, here's what's up: the youngsters are talking about quiet quitting. Essentially, quiet quitting is no longer going above and beyond at one's job. Instead of working beyond the job description (or...
Culture & Economy
Why Care Work is Critical to the Value of Information
Imagine that I had a set of instructions for making $1 million. My instructions fit on a single sheet of paper. Font size 12. Double-spaced. No funny business. Follow every step to the letter, and a million bucks would be yours. What would you be willing to pay for...
To Quit or Not To Quit Social Media: Opportunity Cost Can Help You Decide
To quit or not to quit social media—that is the question. Is it nobler to suffer the fear of missing out on internet fame (and the middling fortune that might come with it)? Or to take up some half-baked “strategy” and, by posting, end it? How do you make a big...
Revisiting Remarkable Content to Consider Digital Ecology
I consume a lot of content. Like, a lot. At the risk of this sounding like a humble brag, let me give you a taste of what I mean by “a lot.” I’m currently reading 3 books: a sci-fi novella, a book about bureaucracy, and a book about economics. I listen to about 2...
Mindset & Identity
The Inertia Of Optimism
Entrepreneurs tend to be optimists. And that optimism inspires persistence and creative thinking—two key traits of success. But entrepreneurial optimism can also lead to sticking with an idea or a venture longer than is beneficial. Every new creative...
What Would You Make If You Had Everything You Need?
I've been thinking about the nature of scarcity and abundance quite a bit lately. A couple of months ago, I listened to a podcast that suggested we often mistake which side of the equation scarcity is really on. The conversation was about economy-level scarcity, but...
The Tourist, The Artist, and The Archeologist: How Changing The Way You Think About Business Changes What You See
The way we think about business shapes what we can do and build with our businesses. Two different perspectives will lead to two different choices about the same circumstances. Different ways of thinking lead us...
News & Recommendations
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