"This did not feel like real life, exactly, but nowadays what did?" Patricia Lockwood I first saw the Fisher-Price My Home Office playset cross my Twitter feed on Saturday. I thought, surely, this must be a joke! This dystopian image was an attempt at cutting cultural...
“I need to create some systems for my business.” It’s one of the key needs we hear from small business owners. Recognizing that they have something that works on some level, they’re looking to make it work better. Systems seem to be the way to do it. But then a...
The way we think about business shapes what we can do and build with our businesses. Two different perspectives will lead to two different choices about the same circumstances. Different ways of thinking lead us...
Our feeds are full of people trying to sell us goals. More money. Passive income. Working far fewer hours. Building a community. Working 1-to-many. Charging more. Writing a book. Building a team. These are all solid goals. But are they your goals? Marketers sell us...
I've heard a lot of horror stories about working with people over the last 12 years. Stories about virtual assistants. Stories about web designers. Stories about social media managers, copywriters, and coaches. I've also heard plenty of horror stories about clients....
I often hear from business owners that their customers are on their email lists or following their social media accounts for years before making a purchase. Maybe you can relate. Since there's overwhelming evidence that customers take years to materialize,...
Building an audience requires you to take up space. And that can be pretty difficult (even dangerous) for many of us. Whether because of gender, race, sexuality, neurodivergence, disability, or individual trauma, there is no small number of us who learned to take up...
As a proud member of the Oregon Trail Generation, I am not a digital native. But I did grow up on a computer. My memories of childhood are pretty fuzzy, but some of the clearest are the ones that revolve around firing up the modem and getting on Prodigy or America...
What's the right business model for your small business? Which model will afford you the financial sustainability you crave with the type of work, flexibility, and satisfaction you value? And do you really need to create an online course or membership site...
“Marketing” is a giant catch-all term. When we’re doing “marketing,” what are we really doing? You’ve probably come to associate “marketing” with activities like posting on social media, writing emails or articles, and maybe offering free downloads or workshops. You...
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.