Episode 92 – Creating Luxury Brands With an Emphasis on Impact With Alicia Johnson

Jul 11, 2017 | Podcast, Profit Power Pursuit

This week, Tara speaks with veteran brand strategist and Creative Director Alicia Johnson. Alicia has been leading iconic brand turnarounds for over twenty years with her husband media artist Hal Wolverton. They’ve lead creative on high-profile projects such as the award-winning rebrands of Comedy Central, Jaguar, and BBC America. The couple operates their brand boutique Johnson & Wolverton studio from their farm studio in New York’s Hudson Valley, balancing major automotive and broadcast media projects with their own personal projects.

Tara and Alicia speak about the recent shift of big brands leading with a message based on values and mission, how luxury is redesigned around the choice to make an impact, and how a health scare forced her to create space for more of her personal creative projects.

The post Episode 92 – Creating Luxury Brands With an Emphasis on Impact With Alicia Johnson appeared first on CreativeLive Blog.

Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

Get What Works Delivered Straight To You

Every Thursday, I share fresh thoughts on leading your business along with hand-selected resources for becoming more effective, efficient, and profitable. Enter your email address to subscribe to What Works Weekly.

No spam. No fees. Unsubscribe at any time.

Thank you! Check your inbox to confirm your subscription!