Episode 040 – Direct Response Marketing with Lori Allen

Jul 12, 2016 | Podcast, Profit Power Pursuit

Tara McMullin is a writer, podcaster, and producer who explores what it takes to navigate the 21st-century economy with your humanity intact. Click here to support this work.

Lori Allen is the Director of Great Escape Publishing, which publishes nearly thirty home-study programs, including The Ultimate Travel Writer’s Program for retirees who want to pursue making money from their travels. She’s worked with over 3000 budding travel writers and photographers to help them meet that goal.

Lori and Tara talked about her intrapreneurial journey, including helping the direct response marketing company she works for take their snail mail efforts online. They also discussed the different types of offers Great Escape creates and why they create them, her process for creating compelling ads and copy, and the surprising thing she’s learned helping retirees acquire a new set of skills.

If travel is your passion, be sure to check out the CreativeLive class Make Your Dream Trip a Reality with Chris Guillebeau and Stephanie Zito.

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