Episode 040 – Direct Response Marketing with Lori Allen | What Works

Episode 040 – Direct Response Marketing with Lori Allen

Jul 12, 2016 | Podcast, Profit Power Pursuit

Lori Allen is the Director of Great Escape Publishing, which publishes nearly thirty home-study programs, including The Ultimate Travel Writer’s Program for retirees who want to pursue making money from their travels. She’s worked with over 3000 budding travel writers and photographers to help them meet that goal.

Lori and Tara talked about her intrapreneurial journey, including helping the direct response marketing company she works for take their snail mail efforts online. They also discussed the different types of offers Great Escape creates and why they create them, her process for creating compelling ads and copy, and the surprising thing she’s learned helping retirees acquire a new set of skills.

If travel is your passion, be sure to check out the CreativeLive class Make Your Dream Trip a Reality with Chris Guillebeau and Stephanie Zito.

The post Episode 040 – Direct Response Marketing with Lori Allen appeared first on CreativeLive Blog.

Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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