I asked Kim what’s working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As part of our “what’s working” series, Kim shares her own experience working with clients and how SEO has helped them build much bigger audiences.
Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast, a weekly show for budding entrepreneurs and she’s the founder of Social Media for Podcasts, a social media agency for podcasters by podcasters.
But I didn’t ask Andrea on the show to talk about crushing it on social media.
Instead, Andrea and I talk about how she uses social media behind the scenes to develop relationships with people who can help her get in front of the right people. She explains step-by-step exactly what she does to find people to connect with, start a conversation, and follow up—plus, how she manages it all in Asana.
When I made the decision to all but start over with my email list, it was a decision to do the work to find that number, rediscover the right people, and rebuild my audience from there.
As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out in the process. Kate teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress.
As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners’ shoes and think about what it took to start operating in a new way, regardless of the evidence.
In this interview, Jordan and I talk about how her business model evolved into VIP weekend offerings, how her pricing strategy has evolved with it, and the numbers-driven marketing she does to support the model.
My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going on with our finances.
There is absolutely no shame in not having your bookkeeping and financial reporting figured out right now. But today the day you need to start moving in the right direction if you want to experience more clarity and growth for your business.
Today, we’re continuing our “what’s working” series. This series features consultants, service providers, and software companies that help make small businesses work. They offer a bird’s eye view across industries and business models to help us parse the trends and systems that are actually working for lots of businesses.
Madison and I chat about how she ended up with 2 businesses in the first place, how she knew something needed to change, and how her workdays have changed now that she’s reprioritized her businesses. We also discuss how she’s becoming aware of her identity as a busy person—and the challenges that creates.
The Nitty-Gritty: Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website trafficThe mistakes small business owners make that prevent them from taking advantage of the information they haveThe first step Rita takes with...
My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art.
In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only that, it was generating comments and emails from interested people.
But they weren’t so much interested in buying her artwork as they were in learning how to create the art they saw on Pinterest.
Jennifer spotted the opportunity—which was distinctly different than Brigitte’s!—and started to take action.
In this conversation, Jennifer and I talk about the pin that went viral, the decision to build an online course about her unique style of art, and the nitty-gritty of how she created the course. We also chat about how her business has evolved as a result of pursuing this line of business.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
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