Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania community. But Buzz is about so much more than egg and cheese sandwiches: as a B Corp certified business, Michael runs his restaurant-on-wheels a bit differently than most.
Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works.
Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he’s translated local events into global success, and how “engineered serendipity” plays a big role in the work they do.
Dr. Michelle Mazur talks about how her 3 Word Rebellion framework is making it easier to attract–and sell to–her most ideal clients.
Lisa Akers is both a spaceship builder and herbalist (really!) While this might sound like an unusual duo, Lisa demonstrates just how closely the two are related — and how she balances working as an engineer and working as an herbalist.
Michelle Fifis, founder of the Textile Design Lab, shares how she’s made her membership-based business more lean-and-mean over the last year–and increased profitability at the same time.
Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her business–including the customer research she did, how she navigated the political implications, and why her body of work has expanded.
Lacy Boggs shares how her content marketing has evolved to focus on producing clients–not just email subscribers. Plus, she shares why she’s asking for more referrals and hanging out where your ideal clients hang out.
Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms.
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