Lauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This husband-wife team set out to change the industry: they want to make the fitness industry a more approachable and positive place to be.
Dr. Michelle Mazur talks about how her 3 Word Rebellion framework is making it easier to attract–and sell to–her most ideal clients.
Lacy Boggs shares how her content marketing has evolved to focus on producing clients–not just email subscribers. Plus, she shares why she’s asking for more referrals and hanging out where your ideal clients hang out.
Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
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