Culture & Economy
The Problem With Personal Brands & The Labor Of Authenticity

The Problem With Personal Brands & The Labor Of Authenticity

As a proud member of the Oregon Trail Generation, I am not a digital native. But I did grow up on a computer. My memories of childhood are pretty fuzzy, but some of the clearest are the ones that revolve around firing up the modem and getting on Prodigy or America...

EP 287: The Things We Thought We Knew About Money

EP 287: The Things We Thought We Knew About Money

This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn’t true. Each shared a narrative or bias that held them back from fully embracing their business and their earning potential.

As you listen, consider which of these narratives are ones you’re currently operating with and how you could start reevaluating them. What would you do differently if you reprogrammed those money thoughts? What decisions would you make if you claimed a new money narrative?

You’ll hear from Charlene Lam, a curator and social media strategist, Maggie Patterson, the founder of Scoop Studios, Carol Hamilton, the founder of Grace Social Sector Consulting, and Anna Wolf, the founder of Superscript Marketing.

A Bias For More

A Bias For More

The world of business—big business, small business, micro business—has a bias for more. More revenue equals a more valuable company. More users equal a more valuable platform. More followers equal more valuable content. And that bias for more has largely been...

SPECIAL: COVID-19 And The Impact On Small Business Owners

What impact with the global coronavirus pandemic have on small business owners? Some are already feeling the crunch. Others are planning for the long-term fallout. Tara McMullin talks with financial behaviorist Jacquette Timmons, event organizer Lauren Caselli, and lawyer Autumn Witt Boyd about how they’re experiencing the impact of COVID-19.

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the action she’s taking in her business as Whole30’s Melissa Urban.

About a year ago, shortly after I finished my own life-changing Whole30, I noticed that Melissa announced she was searching for someone to lead diversity, equity, and inclusion efforts for her company. I kept my eye on those developments and always enjoyed seeing her update her audience on the hire and progress they were making.

So when we decided to do this month on leadership, I knew I wanted to talk with Melissa and the woman she hired to fill this role, Dr. Carrie Kholi-Murchison, now Whole30’s Director of People & Culture. I wanted to find out why and how Melissa has been leading so publicly on this front—and I also wanted to find out what Kholi was doing to lead this change internally in the organization.

This conversation has been several months in the making—even though we recorded it less than a week ago! And I am so excited to share it with you.

Alright, here’s what Melissa, Kholi, and I talked about in this conversation: how Melissa gradually woke up to the lack of diversity and inclusion in the Whole30 community, why she thought free equalled accessible and open to everyone, and the work she’s had to do to not immediately get defensive when someone points out something potentially harmful. Kholi shares how she pushed Melissa on whether Whole30 was just a wellness cult for while women, the challenges of doing DEI work with an internet business, and the specific projects they’ve launched to make the Whole30 a more inclusive community.

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

Today, my guest is Rob Walling and Rob is committed to doing things differently.

Rob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is the founder of Drip, MicroConf, and most recently TinySeed. He’s also the host of Startups for the Rest of Us and the author of Start Small, Stay Small.

Rob has chosen, from the beginning, to do things differently—and the reason is his values. His values led him to realize that he could build a business without playing by everyone else’s rules—and that’s made him a leader for thousands of others who are looking to do things differently too.

I talk with Rob about the throughline that weaves his different ventures together, the values that define his work, how his community and events are a reaction to the “standard” in his field, and how he views his role as a leader. Plus, I ask him how he’s ensuring his values continue to play out as his community rapidly expands.

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae

But today, my guest is Erica Courdae, the founder of Silver Immersion, a Baltimore-area hair and makeup business, as well as a diversity, equity, and inclusion coach.

She’s also the host of Pause On The Play, a podcast where she shares insight and expertise on fulfilling your values for diversity and inclusion in your business.

I met Erica at She Podcasts Live! in Atlanta last October and I knew she’d be a perfect fit to kick off this month on leadership.

Erica and I talk about the frustrating origin story of her first business and whether she’s always been someone willing to speak up and share her truth.

We also talk about how she models her values for her team members and the clients they service—and why that’s a key part of how she leads. Plus, we talk about why she ventured into the world of coaching and how she settled on diversity, equity, and inclusion as her specialty.

This is a great episode to listen to if you’ve felt the call to bring your own values into your business more concretely but don’t know where to start or how to lead the change.

EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith

EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith

Tommy Griffith is the founder of ClickMinded, a comprehensive digital marketing training company that started as a simple, in-person SEO workshop.

Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution.

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.

Whether you love the podcast, the articles, or the Instagram content, we’d love your support.Â