Essays & Articles About Business, Leadership, and Culture
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What I Wish Every Small Business Owner Knew About Marketing
“Marketing” is a giant catch-all term. When we’re doing “marketing,” what are we really doing? You’ve probably come to associate “marketing” with...
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What Type of Goal-Setter Are You?
I've explored goal-setting and planning with small business owners, creatives, and independent workers for over 12 years now. That means I've observed many different types of goal-setters. Some confidently choose a new goal and get to work. Others rebel against...
The Body at Work: Why Self-Control is the #1 Rule of the 21st-Century Economy
The first time I recognized that my body should be controlled was when I was eleven or twelve years old. Thanks to some particularly nasty asthma medication, my body was already well on the “after” side of puberty by that point. A large three-way mirror, inviting...
READ: 3 Books for Remembering You Have a Body
“You have a body.” That’s the first principle of feminist business-building according to Jennifer Armbrust, founder of Sister and creator of the Feminist Business School. It might seem a strange way to begin a manifesto about business, but remembering that we’re human...
What Does Power Sound Like?
In fourth grade, I auditioned for my elementary school chorus. I love to sing—but it’s not, let’s say, one of my more celebrated talents. So I’m standing next to an upright piano in our school auditorium-slash-gym-slash-cafeteria and singing along to my music teacher...
Listen: A Podcast About How Podcasts Make Big Money
The business of how podcasts make money is relatively opaque. Lots of podcasts never make a dime. Plenty support marketing efforts at small businesses and large corporations. Still others maintain complete editorial independence by utilizing crowdfunding. And that...
How Influencers Change the Way We See Ourselves
How do influencers impact the way we see ourselves, our families, and… our shopping lists?
What’s Your Type? Why Self-Knowledge is Big Business on Social Media
Two types of content dominate my Instagram and TikTok feeds right now. The first is users talking about different personality and developmental conditions. The second is all about personality types and astrology signs. I’m sure some of the prevalence of this content...
Who Do You Trust With Your Business or Career?
Distrust is society’s default emotion. That’s according to the 2022 Edelman Trust Barometer survey. It found that 6 out of 10 people report that their default tendency is to approach new information with distrust until there is clear evidence of its trustworthiness....
“She Looks Like an Instagram:” How Empowerment Became A Brand
I’ve always loved makeup. I’ve gone through many phases with makeup over the years—and I’m sure there are many more to come! Over the last few years, though, my makeup routine has involved wearing less. Most days, I wear a tinted moisturizer, bronzer, eyebrow...