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How To Give Yourself A Break: Boundaries Vs. Guardrails
It seems like summer is the perfect time to reexamine and re-establish your boundaries as a business owner or freelancer. And maybe, like me, you're even exercising some additional boundaries to be able to go into full-on summer slow-down mode. I know it's been a hot...
Taking A Break From Business: What I Wish Every Entrepreneur Knew
Do you ever get the feeling you're white-knuckling it through business ownership? Like if you just squeeze the wheel hard enough and focus on what’s in front of you, you can keep your business from ending up in a serious fender bender (or worse)? I’ve certainly felt...
The Biggest Benefit Of Hiring Help Isn’t Getting More Done
What's the biggest benefit of hiring help for your small business? Plenty of people would assume it's getting more done. Two people can do more work than 1. Four people can do more work than 2. And that certainly is a benefit of building your team! But it's not the...
Manage Others The Way You’d Want To Be Managed—And More Lessons For Working With Others
I've heard a lot of horror stories about working with people over the last 12 years. Stories about virtual assistants. Stories about web designers. Stories about social media managers, copywriters, and coaches. I've also heard plenty of horror stories about clients....
Building A Business Is Not A “Choose Your Own Adventure”
Most new business owners treat business-building like a Choose Your Own Adventure book. There’s the backbone of the story—the plot points that have been chosen for you. You know that you need to have something to sell, a customer to sell it to, and a plan for...
Your Business’s First Employee Is You
Whether or not you're looking to build a team, you've already made your first hire: you. As the business owner and likely the go-to person for just about everything, you are employee #1. Unfortunately, for all of our talk about making our own schedules, choosing the...
Getting Help Is Hard But Here Are 4 Ways To Make It Easier
Entrepreneurship sure can be lonely. We put a lot of pressure on ourselves to go it alone, figure it out ourselves, and generally handle it. Getting help—whether that looks like building a team, plugging into a support community, or partnering up with someone...
Why It Takes So Long For People To Buy (And What You Can Do To Speed It Up Without Being Gross)
I often hear from business owners that their customers are on their email lists or following their social media accounts for years before making a purchase. Maybe you can relate. Since there's overwhelming evidence that customers take years to materialize,...
Finding A Way To Take Up Space
Building an audience requires you to take up space. And that can be pretty difficult (even dangerous) for many of us. Whether because of gender, race, sexuality, neurodivergence, disability, or individual trauma, there is no small number of us who learned to take up...