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What Really Works: Demystifying Causation, Correlation, and Contribution
How do you really know what’s working for your small business? Over the last 12 years, I’ve heard all sorts of “this is what works for me” stories. Heck, I’ve told a whole bunch of them myself. Some of them are true. And some of them? Well, we'd like them to be true....
People Are Systems, Too
Doing business in a capitalist economy has a way of turning people into users, clicks, page views, and targets. As business owners with more data at our fingertips than we know what to do with, we reduce relational questions to math problems and automations. What’s...
Thinking Systems? Here’s What Every Small Business Owner Needs To Know
“I need to create some systems for my business.” It’s one of the key needs we hear from small business owners. Recognizing that they have something that works on some level, they’re looking to make it work better. Systems seem to be the way to do it. But then a...
The Tourist, The Artist, and The Archeologist: How Changing The Way You Think About Business Changes What You See
The way we think about business shapes what we can do and build with our businesses. Two different perspectives will lead to two different choices about the same circumstances. Different ways of thinking lead us...
A Different Perspective On Social Media & Content Marketing: Sensemaking
Sunday evening, I downloaded TikTok and made an account. I know, I know. I said I wouldn't do it… but I did. I have zero plans to post to TikTok, but I've been increasingly curious about the creators posting personal-meets-educational content. I was also super curious...
Before You Share Another Business Cliche, Consider This
Charge what you're worth. Stay in your zone of genius. That's just imposter complex talking. Quit playing small. We've all heard advice like this before. Heck, most of us have doled it out, too. These are the phrases we come back to repeatedly when faced with a tricky...
How A Long-Distance Destination Impacts Business Planning
I’ve driven back and forth across the United States 4 times now. The first time I did it it seemed almost impossible. Driving 3000 miles by myself, stringing together Hampton Inns and interstates with unfamiliar numbers, was pretty far out of my comfort zone. After...
How I’ve Changed My Productivity Narrative To Become More Effective
The quest for greater productivity is one of internet culture's longest-lasting and most influence trends. “Life hacks” teach us how to shave a few seconds off of common tasks so we can fit more work into our days. Even my daughter became enamored with life hacks...
How Your Personal Priorities Shape The Way You Design Your Business
Our feeds are full of people trying to sell us goals. More money. Passive income. Working far fewer hours. Building a community. Working 1-to-many. Charging more. Writing a book. Building a team. These are all solid goals. But are they your goals? Marketers sell us...