EP 370: What is the creator economy? with Gina Bianchini

Jan 25, 2022 | Community, Creativity, Culture, Podcast

Tara McMullin is a writer, podcaster, and producer who explores what it takes to navigate the 21st-century economy with your humanity intact. Click here to support this work.

What is the creator economy? And why are so many creators… miserable? Mighty Networks founder Gina Bianchini was the first person I knew talking about the creating economy. She’s passionate about helping entrepreneurs, organizers, and creators see why building independently beats trying to amass huge audiences on the usual platforms. In this episode, we talk about what the creator economy is, how the game is rigged, what’s making creators miserable, and how she sees a different way forward. Plus, we’ll discuss research from the massive independent study that Mighty Networks commissioned.

Resources:

Looking for a transcript? I’m publishing every episode in essay form on Thursdays at explorewhatworks.com!

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support