Entrepreneurship for Humans*

*critical thinking, creative problem-solving, and subversive culture-making for whole people with rich lives
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Who Do You Trust With Your Business or Career?

Who Do You Trust With Your Business or Career?

Distrust is society’s default emotion. That’s according to the 2022 Edelman Trust Barometer survey. It found that 6 out of 10 people report that their default tendency is to approach new information with distrust until there is clear evidence of its trustworthiness....

What Works Podcast with Tara McMullin

Think Differently about Work, Culture, and the Economy

It’s easy to lose your way in the 21st-century economy. The world of work and business is changing so rapidly that you might be focusing more on how to keep up than how to live a meaningful life. What Works is a podcast for entrepreneurs, independent workers, and employees who don’t want to lose themselves to the whims of late-stage capitalism. Tara offers a distinctly interdisciplinary approach to the discourse around business, work, and personal growth.

A Radical New Approach to Goal-Setting

What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting

Nuanced, rigorous exploration. What Works is a thought-provoking antidote to the overhyped productivity narratives keeping us stuck in shame and validation spirals. This book, and Tara’s oeuvre more broadly, serves as a brilliant guide for emphasizing presence and process over rigid metrics and external markers of success. A rich, hearty meal for the mind, I was only sad to put this book down when it ended.”

— Jenny Blake, podcaster and author of Free Time, Pivot, and Life After College

What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting by Tara McMullin

Humane Business

Future of Work

Personal Branding and The Crafting of Self

Personal Branding and The Crafting of Self

I remember the first time I had my picture taken professionally. The photographer belonged to an artists’ workspace in an old goggle factory. The top floor was an event space—just a big empty loft with the original flooring, exposed brick walls, and giant windows. I...

Work Doesn’t Have to Make Money to be Valuable

Work Doesn’t Have to Make Money to be Valuable

On a typical evening, you’ll find my husband, Sean, and I on the sofa. We eat dinner and crack up watching the latest Good Mythical Morning episode. After, we move on to whatever television show we’re binging–currently The 100.  I work on a crossword puzzle or...

Culture & Economy

Who Do You Trust With Your Business or Career?

Who Do You Trust With Your Business or Career?

Distrust is society’s default emotion. That’s according to the 2022 Edelman Trust Barometer survey. It found that 6 out of 10 people report that their default tendency is to approach new information with distrust until there is clear evidence of its trustworthiness....

Mindset & Identity

Why It’s Time to Radically Rethink Goal-Setting

Why It’s Time to Radically Rethink Goal-Setting

Nothing puts a spring in my step quite like setting my sights on a new target. I’m a goal-oriented overachiever from way back. And like many overachievers, I often end up overcommitted and burnt out. About five years ago, I hit a breaking point when it came to some of...