Candid Conversations About Running
& Growing A Small Business
What Works Is Different For Every Small Business
Our mission is to help you find what works for you by giving you an inside look at what’s really working for others. You get access to an open, honest dialogue about the unique ways to grow and manage a small business today.
We don’t believe in magic formulas, one-size-fits-all blueprints, or get-rich-quick schemes. We believe a firm grasp on the basics, entrepreneurial resourcefulness, and a strong network of support will serve you and your business for the long haul.
At What Works, we produce a podcast that deep dives on how different small business owners make it work. We also host a private network and facilitated mastermind groups so that you can connect with other small business owners and discover what works for you.
Find Out What’s Working For Small Business Owners Today
Check out our top episodes or explore our playlists:
What's Working In Small Business Operations & Management
Tracking Goals While Managing The Day to Day with Serial Entrepreneur Jessica Fialkovich
Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters
Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin
Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis
Leading More, Managing Less With Wanderwell Founder Kate Strathmann
What's Working In Small Business Marketing & Sales
What’s Working In Live Video Broadcasting With Crowdcast Founder Sai Hossain
What’s Working In Email Marketing With ConvertKit’s Isa Adney
Creating Standout Instagram Content With Achieve Fitness Co-Founders Lauren & Jason Pak
Building A Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur
Writing Content For Results With Content Direction Agency Founder Lacy Boggs
What's Working In Mindset & Leadership for small business owners
Owning A Business Instead Of A Job With The Freedom Plan Author Natalie Sisson
Shifting Your Mindset To See Yourself & Your Business Differently
Doing More With Less With SystemsRock Founder Natasha Vorompiova
From Special Snowflake To Special Sauce–An Excerpt From Tara’s New Book, Subtle
Building A New Business With His Unique Genius With Strategist Jason Van Orden
Kate Strathmann
Founder, Wanderwell
Kate shares how she’s focusing more on leading and less on managing in her small business.
Lauren & Jason Pak
Founders, Achieve Fitness
Learn how Lauren & Jason plan the content that’s rapidly built their Instagram following.
Carlos Saba
Co-Founder, Happy Startup School
Learn how Carlos built out his community, workshops, and retreats by starting small.
Charlie Gilkey & Angela Wheeler
Co-Founders, Productive Flourishing
Learn how Charlie & Angela structure their lives & business as a married couple.
Jadah Sellner
Host, Lead With Love
Jadah talks about exiting a wildly successful business to pursue her personal brand.
Jess Ostroff
Founder, Don't Panic Management
Jess shares how she vets both clients & contractors with a red, yellow, green light system.
Meet Tara McMullin
Tara McMullin is the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs.
She believes that no one person has the answer to “what works” in small business–but that, together, we can create
Podcast
Each week, we release a new conversation about the nitty-gritty of running a small business. Tara talks with entrepreneurs from across industries and business models. Click here to view over 190 candid conversations.
The Network
The What Works Network is a private community for experienced small business owners who want to explore what works and connect with other driven entrepreneurs. We talk about everything from marketing to mindset to business models to operations to product development–and more!
MASTERMINDS
We’re small business matchmakers. We host and facilitate intimate mastermind groups with entrepreneurs with similar experience and different challenges. Our goal is to connect you with solutions for your greatest challenges and friends for a lifetime.