Build A Business That Works Better
We comb through the hype & gimmicks to bring you hand-selected resources and candid conversations with real small business owners.
What Works Weekly
Our weekly free newsletter for small business owners that transcends the hype and algorithms to bring you hand-selected conversations, resources, and ideas for running and growing your small business your own way.
The What Works Podcast
Host Tara McMullin talks to small business owners about how they run the marketing, product development, management, strategy, and mindset that powers their businesses. Click here to learn more.
The What Works Network
Our private support network where seasoned small business owners trade notes and talk shop about what’s really working to run their businesses. Click here to learn more.
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TOP EPISODES OF WHAT WORKS
EP 227: Raising Your Prices With Confidence With Content Marketing Strategist Abby Herman
Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering.
EP 224: Building Confidence Through Consistent Action With Shatterboxx Design Founder Jamie Varon
Jamie Varon made a big lifestyle change over the last few years and I wanted to know where she found the confidence to do life differently as a small business owner.
We talk about the year she spent living and working in France, how she’s redefined satisfaction for herself, and how she balances setting goals with finding peace in what already is. We also talk about the very real implications these changes have had on her business and professional success.
EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio, Rachael has helped hundreds of small business owners all over the world stand out online without selling their soul or playing the manipulation game.
When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online.
EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup
As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital empire that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out in the process. Kate teaches data-driven and soul-driven time and energy management practices that result in saving time, making more money, and experiencing less stress.
EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long Haul
Even in a successful small business, sometimes things don’t go to plan. In our 200th episode, we dive into 6 stories about things that didn’t work out–and how they got back on track again.
EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook
Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.
Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!