Jun 4, 2019 | Culture, Customers & Clients, Networking
The Nitty-Gritty: Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind the scenesHow she finds people to connect with, how she starts the...
Feb 12, 2019 | Branding, Community, Creativity, Culture
The Nitty-Gritty: Why Maria Rodriguez started Fear Her Fight Athletics–and the surprising results of her initial product launchHow Maria centers her mission to empower people of all shapes, sizes, and identities in the gymThe key question Maria asks of herself...
Feb 7, 2019 | Branding, Community, Culture, Mindset & Identity
The Nitty-Gritty The many ways Tara McMullin’s business and brand has changed over the yearsWhy she finally feels able to be 100% honest with her brand and contentHow to nurture community culture that affirms the contribution of every memberWhy CoCommercial has...
Dec 18, 2018 | Community, Culture
The Nitty Gritty The origin story of the “wing woman effect” How Mia Scharphie, founder of Build Yourself Workshop, uses what she calls a Virtuous Circle to connect with other business owners and grow her company (and how it differs from a mastermind) Why making...
Nov 15, 2018 | Culture, Customers & Clients
What would 11-star service look like? That’s the question that Brian Chesky asked himself to figure out how he and his team at Airbnb needed support hosts to help everyone involved have an exceptional experience. I first heard this idea of 11-star service during...
Oct 30, 2018 | Culture, Mindset & Identity
The Nitty Gritty Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine How the cofounders approached their dual pregnancies as an opportunity to implement systems and create a more...
