Mary walks down Market St toward Oxford Street on a cold February day. It's 1866–Lynn, Massachusetts. Despite taking careful steps, Mary slips on a patch of ice and crashes to the ground. Electricity prickles up and down her spine. Each attempt to right herself is met...
On April 11, 2022, over 15,000 Etsy sellers put their shops on vacation mode and went on strike. They spoke out against Etsy’s latest fee increase. They also protested a mandatory marketing program that costs additional fees and the Star Seller program, which tried to...
What did you want to be when you grew up? I had a few ideas: pastor, band director, and professor. As a fairly unimaginative kid, I cycled through those three moderately practical options until 20 years old. My mom tells a story about me preaching from the top of our...
I'm sure I've picked up most of my US History knowledge outside of US history classes. For instance, I played in the pit orchestra for Annie in high school. And I learned quite a bit about the Great Depression. You probably know Annie's famous anthem, Tomorrow. And...
“Rugged individualism” is the very language we speak in America. It shapes the way we approach work, family, and society. And rugged individualism has a direct impact on the decisions we make about our businesses and careers. In this short Extra Context bonus, I unpack where rugged individualism comes from and highlight a different way forward.
When was the last time you felt like an outsider in a group? For all I know, it could have been today. Or maybe it was last week. Or last month. Being an outsider doesn’t have to be a bad experience. Sometimes, it can be quite fun! But other times, you start to get...
Let me guess: you're feeling a bit stretched, fried, or tired? You had high hopes after your last reset. You took time away from the pile of projects, tactics, and commitments—only to fall back into the same trap when you got back to work. Why does this happen again...
Photo by Ferenc Horvath on Unsplash Sometimes it feels like I just can't slow down. I rush all day while I work—and then I rush to fit in a walk, make dinner, fold the laundry, run to the store. My internal pace is frenetic—but so is my external pace. I'm speeding...
What happens when time really is money? Not just that we’re trading hours for dollars, but when we start to see each minute of the day as an asset that could be sold to the highest bidder. In May 2021, a new app, called NewNew, dreamed up by entrepreneur Courtne...
I’ve been talking about the “new economy” since about 2010. But more and more, I recognize that the economic possibilities created through the internet aren’t nearly as new or innovative as I’d first thought (and hoped). It seems that the old economy is just making itself over as the not-so-new economy. In this episode, I explore 3 processes of the old economy—speculation, financialization, and liquidation—to pinpoint how they’re showing up in our digital world of independent work.
I weave together the housing market, creator economy, Great Recession, and crypto promises to help you situate yourself in this strange, not-so-new world. At times, it’s a bleak story—but ultimately, understanding where we’re at gives us a better opportunity to make different, more humane choices.
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.