EP 220: Managing A Team From The Road With Kinetics Consulting Co-Founder Kate Leese

The Nitty-Gritty:

  • Why Kate Leese and her husband decided to travel full-time in an Airstream while building Kinetics Consulting
  • How the logistics of running a business from the road have impacted their approach and operations
  • The tools and method she uses for managing their team—all full-time travelers themselves!
  • How Kate’s leadership style has evolved since starting the business and adapting to a new way of working

A few months ago, I got a little idea. It seemed a bit absurd at first.

But finally, I was able to give it a voice.

I said to Sean, “What if we spent a month in Montana this summer?”

I think his response was something like, “Wouldn’t that be nice?”

A response like that is all I need to start the actual process of scheming something into reality.

“Yes, it would be nice, and here is my 9-part plan for making it happen!”

In order to spend a month on the road, I knew we’d need to keep working.

I’d have some masterminds to facilitate, emails to write, and podcast episodes to share.

Once I determined the things I’d have to keep doing throughout the summer, I could look at what I could get done well in advance. Little by little, I worked my way through the check list so that I could work a maximum of 3-4 hours, 4 days per week and stay on track while we were gone.

We leave July 18. It’ll take 6 days to drive out so that we can stop at a bunch of National Parks and get Junior Ranger badges with my daughter. We’ll be in the Flathead Valley for just over 2 weeks. And then we’ll take our time coming home.

It’s not exactly a month in Montana—but it is a month outside the comfort of my home office.

My guest today hasn’t just figured out how to run her company from the road for a week or a month at a time. She and her husband travel permanently.

But here’s the kicker—they only work with people who do the same.

Kate Leese is the co-founder of Kinetics Consulting, which helps electric and gas utilities create a culture of safety and preparedness.

Kate and I talk about how she made the move to full-time travel and how it impacted the way she approaches her life and work. We also discuss the logistics of working from the road, how she finds team members, the systems they use to manage projects, and how the way their team is built helps them stand out.

Now, let’s find out what works for Kate Leese!

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By Tara McMullin

Writer, Podcaster, Producer. Founder of What Works.

Jul 9, 2019

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EP 299: How To Design Your Own Sales System

This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.

These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.

Listen for how they incorporated these same considerations into finding their own unique sales systems. They designed their systems with personal values, strong relationships, reduced anxiety, and agency in mind.

EP 298: Creating A Less Harmful Sales System with Wanderwell Founder Kate Strathmann

This show is called What Works for a reason.

Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?”

Today’s episode is very much a question, many questions, really:

What works when it comes to selling when you want to avoid manipulative or exploitative practices?

What works when your values conflict with many of the best practices of selling online but you still want people to buy your stuff?

What works when it comes to sales in a business that is actively anti-racist and anti-capitalist?

And even more bluntly: Can you even sell things without causing harm or perpetuating harmful systems?

My friend Kate Strathmann is the founder of Wanderwell, a bookkeeping and consulting firm that grows thriving businesses while investigating new models for being in business.

Recently, Kate took a bit of a detour from how she’s used to building her business, which is 90% referral based and fueled by deep relationship- and community-building. She decided to offer a small group program called the Equitable Business Incubator as a way of exploring anti-capitalist business practices and how they apply to the small businesses we’re building.

To fill the program, Kate need to sell differently.

Which led her to asking the question: Can you even sell things as a anti-capitalist?

While that might not be your specific question, I have a feeling that you too have wondering how you can effectively sell your offers without causing harm, perpetuating harmful systems, or damaging relationships. And that’s why I knew Kate and I needed to explore this topic on the show.

This is a conversation about what a kinder, less harmful sales process could look like—and it probably contains more questions than answers. But I’m confident those questions can help you find the answers that are right for you and the sales system that you want to build to make your business stronger.

We start out by defining what we’re really talking about when we talk about capitalism and anti-capitalism. Then, Kate shares how the Equitable Business Incubator came to be and how she ended up selling it. And then we dig into what makes many of the sales formulas and best practices being taught today problematic—and how to think differently to create your own alternative practices.

Now, let’s take a look at what works for creating less harmful sales systems!

EP 297: Selling A New Program With Proof To Product Founder Katie Hunt

Today’s guest is Katie Hunt—who is a member of the former group and serves the latter group.

Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow thriving product-based businesses. She works with designers, illustrators, and artists to help them develop in-demand product lines and get them sold in stores all over the world.

Not long after the pandemic threw her business and the industry she serves for a major loop, Katie and her team launched Proof To Product Labs to provide a completely digital, ongoing support opportunity for business owners when they needed it most.

And that launch was a smash.

Katie and I get into all of the nuts and bolts of how she adjusted the offer to meet the moment and how she warmed up her audience before the campaign, as well as the exact mix of emails, podcast ads, and social media content she used to sell the offer when it went live. We also talk about how she sees the sales system evolving in the future and how the offer has been received now that people are using it!

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy. Whether you love the podcast, the articles, or the Instagram content, we’d love your support