EP 249: Standing Out With Exceptional Customer Experiences With Project Army Founder Viktor Nagornyy | What Works

EP 249: Standing Out With Exceptional Customer Experiences With Project Army Founder Viktor Nagornyy

Nov 12, 2019 | Customers & Clients, Podcast

The Nitty-Gritty:

  • How Project Army founder Viktor Nagornyy discovered his opportunity in the website support & hosting market
  • The reason he decided to do the opposite of industry standards when it comes to key customer policies
  • How he landed on competitive pricing without having to slash expenses or sacrifice customer experience
  • Why prioritizing exceptional customer experiences has led to significant business growth

I’ve been building websites with WordPress for almost 11 years now.

In the beginning, I used the cheap web hosts you’re probably already familiar with—I won’t name names, though.

I relied on the support those web hosts offered to teach me just about everything I know about name servers, MX records, cPanel, and common errors you get when screwing around in the backend of WordPress.

I asked, they answered.

Then, something changed.

Over time, the support got less and less reliable. It got less and less helpful. It was less and less personable.

And somewhere along the line, the support started to suck.

At the same time, I started to notice I just wasn’t getting same level of service from these companies that I had in the past. My website was down frequently. They started to tell me I needed to upgrade and then upgrade again.

That’s when I jumped ship.

Today’s guest noticed the same crap happening in the web support & hosting industry.

Instead of pursuing a marginally better solution, he decided to take advantage of the situation and use exceptional customer experiences as a way to stand out in a very crowded market.

Viktor Nagorynyy is the founder of Project Army. What started as an SEO and digital marketing consultancy has blossomed into a full-service website support & hosting company that prioritizes customer service and experience.

Viktor shares how doing the opposite of what everyone else is doing has led to big results, why customer service is so important to him, how prioritizing customer service has helped the company grow, and how he utilizes social media to offer help to anyone—even if they’re not a customer.

Now, let’s find out what works for Viktor Nagorynyy!

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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