This week, Tara is joined by CoCommercial’s own marketing director and the founder of B, the forward-thinking PR agency, Brigitte Lyons. Brigitte and Tara have been friends for years and love working together.

Brigitte helped Tara land several huge media placements including 2 popular articles in Fast Company. Now, she leads an agency that creates full digital marketing and media strategies for small businesses on a mission.

Brigitte and Tara took a little bit of a different approach to this week’s episode. Instead of a traditional interview, they had a conversation about the big picture reasons marketing campaigns fail, as well as the nitty gritty mistakes business owners make as their marketing their products or services.

If you’ve ever wondered why your marketing hard work doesn’t pay off the way you’d like, this episode is a must listen!

The post Episode 94 – Why Marketing Campaigns Fail with CoCommercial Founder Tara Gentile and Media Strategist Brigitte Lyons appeared first on CreativeLive Blog.