In this episode, Tara speaks with Nathalie Lussier. Natalie is the founder of AmbitionAlly which creates intuitive small business marketing software for WordPress. She has been making websites since she was 12 years old. Nathalie graduated college with a degree in software engineering and a job offer from Wall Street. But she turned down this job to start her own business right away.

Nathalie and Tara talk about the transition from information marketing to software development, how she’s built her business strategy around identifying things that were broken and making them better, and how her team has evolved since her focus on information marketing.

The post Episode 75 – Fixing What’s Broken to Develop New Products with Nathalie Lussier appeared first on CreativeLive Blog.