This week Tara talks to the copywriter she does to when she is ready to hone her skills, Joanna Wiebe. Joanna is the original conversion copywriter and co-founder of Copy Hackers and Airstory. She has optimized copy for businesses like Wistia, Buffer, Tesco, BT and spoken on the stages of MozCon, Conversion XL Live, and the Business of Software about Copy, CRO, Email Marketing, and content.

Joanna and Tara talk about how she is balancing her thriving information marketing business with her venture into software, the precise way she interviews potential customers to find opportunities, and why they have chosen a slow rollout as she launches AirStory.

The post Episode 69 – Turning Customer Research Into a New Product with Copy Hackers and Airstory co-founder Joanna Wiebe appeared first on CreativeLive Blog.