Episode 021 – Nir Eyal

Mar 1, 2016 | Podcast, Profit Power Pursuit

Tara McMullin is a writer, podcaster, and producer who explores what it takes to navigate the 21st-century economy with your humanity intact. Click here to support this work.

Nir Eyal is a teacher and author of the best-selling book Hooked: How to build Habit-forming Products. He’s founded and sold two technology companies since 2003, and has been dubbed the “Prophet of habit-forming technologies.”

Nir and Tara Gentile spoke about how creating repeat behavior in your customers is a must-do for all businesses, the difference between creating habits and addictions, and how consumers constantly lie to us (even though they don’t mean to).

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