Graham Cochrane is an audio engineer and the founder of The Recording Revolution. We talk about problem-solving as business inspiration, and personal finance as a guide for business development. Graham also opens up about his sort of haphazard way of launching products in the past and what he’s done to create a more powerful launch system for his latest product. Graham’s story is down-to-earth and relatable—despite his immense amount of success. If you’re curious about how seemingly humble ideas turn into 6 or 7-figure success, this is the interview for you.
This week, I’ve got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They’ve found what truly works for them–even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes.
These stories come from business coach Ashley Gartland, marketing expert Amy Lippmann, designer Mel Richards, and work reinvention coach Lydia Lee.
Listen for how they incorporated these same considerations into finding their own unique sales systems. They designed their systems with personal values, strong relationships, reduced anxiety, and agency in mind.