- How career coach Kerri Twigg is using LinkedIn to generate more than 30 requests for services per day
- The process she uses to vet new connections and establish a relationship with the people she connects with
- How she creates content that immediately communicates who she is and what makes her different
- How she manages a waitlist of prospective clients who want to work with her
What if there was a social media platform that’s main mission was to help you connect with other professionals?
What if that social media platform also helped you build a digital representation of your best work?
What if it helped you see the incredible people you’re just one introduction away from?
Would you use it?
Of course you would! It probably sounds like the holy grail of social media.
Now you might have already guessed… that social media platform is LinkedIn—an often forgotten option in the digital marketing world.
Well, despite the headlines that Facebook, Instagram, and Twitter have captured over the years…
LinkedIn has been a central hub for networking, marketing, and sales all along.
Business owners find stellar new employees there. Deals with big corporate clients get started there. And life-changing introductions get made there.
When I started hearing more and more buzz about what was happening on LinkedIn, I decided to check it out for myself. I’ve been experimenting with posting articles, duplicating content from other platforms, and promoting the podcast there. I’ve been expanding my network and checking in with people I haven’t talked to in years!
I can’t say I’ve had any huge successes yet—but the response has been good enough to keep me coming back on a daily basis, something I haven’t been able to say about Twitter for a long time.
But, of course, I wasn’t satisfied to just play around with LinkedIn. I wanted to talk to someone who was really crushing it on the platform. I asked around and was reintroduced to Kerri Twigg—someone who cracked the LinkedIn code enough for the company itself to name her a LinkedIn Top Voice.
In this conversation, you’re going to hear why Kerri decided to focus on LinkedIn as her core client acquisition channel, the process she uses to vet connections, how new connections become clients, and how she manages the sizable waitlist that’s formed from her outreach.
Are you using LinkedIn as your main method of finding new clients? Or maybe you’ve really honed your process for turning new connections on any social media platform into new clients or customers? I’d love to hear from you. Hit me up on my main platform of choice—Instagram. I’m @tara_mcmullin. You can send me a message or share your story in a post and tag me!
And now, let’s find out what works for Kerri Twigg!
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