[smart_track_player url="http://media.blubrry.com/profit_power_pursuit_a/content.blubrry.com/profit_power_pursuit_a/Running_Your_Business_By_The_Numbers.mp3" title="EP 203: Running Your Business By The Numbers" ] When I signed off on my taxes last month, it was the...
Claire Pelletreau is a Facebook ad strategist and the host of the Get Paid podcast.
A few years ago, Claire took some maternity leave—and that maternity leave ended up being twice as long as she originally planned.
Coming back to work was, as she put it, terrifying.
She worried that she’s lost her edge and had gotten left behind by changes in the market.
But what she ultimately found was that the seed she’d planted years ago was still growing… it just took her a little time to reclaim her confidence for tending it.
Claire and I not only talk about her return from maternity leave, but why she took a gig subcontracting for another ad strategist, how she found a new level of confidence, and how her own offers have evolved—flops and all. We also discuss the return of her brilliant podcast, Get Paid.
The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletterHow Work Brighter evolved as she continued to work her day job—and then as she struck out on her ownWhat her current vision for Work Brighter is and how it informs her growth...
Even in a successful small business, sometimes things don’t go to plan. In our 200th episode, we dive into 6 stories about things that didn’t work out–and how they got back on track again.
Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.
Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!
The Nitty-Gritty: How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison PuryearWhat the first business coaching program Allison led looked likeWhy she knew this opportunity was the right thing to pursueHow Abundance...
My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.
Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.
But just 6 months ago, this kind of result would have been hard to believe.
A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.
I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.
In this episode, you’ll learn how Bonnie Gillespie, the author of Self-Management For Actors, planted a seed before she even started her business. Her bridge job as a show business industry columnist blossomed into an empire that is still rooted in the words she wrote over 20 years ago.
Email by email, article by article, blog post by blog post, book by book, even tweet by tweet, she’s strategically pieced together her body of work.
Bonnie and I talk about how she realized her first book was waiting to be born, the way she used an automated Twitter account to develop a new product, how she stays in dialogue with her audience to fuel the content she publishes, and why she doesn’t buy into guru culture.
There was something about this group of people: down to earth, honest, and thoughtful. The group never suffered the same drama that so many other online groups suffered.
It was a positive *and* constructive place to be.
Unfortunately, it just didn’t fit into my big plans. It was always on the back burner.
Then, at the end of 2016, I decided to pull the plug on our main offer, Quiet Power Strategy. I was ready to grow something bigger and even more useful for small business owners.
Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.
She could specialize in photography for adoptive families.
Instead of creating portraits of anyone who popped into her inbox, she could focus on connecting with a community of people she knew well with a service that could transform their families.
In this interview, you’ll hear how Janeris decided to focus on adoptive families, how she connects with new clients, and the specialized packages she’s able to offer because of her niche.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
Whether you love the podcast, the articles, or the Instagram content, we’d love your support.Â