Mindset & Identity Archives | What Works
EP 291: Reply Hazy. Try Again.

EP 291: Reply Hazy. Try Again.

The future is hazy.

It’s unknowable. And that makes taking decisive action to build a stronger business much more challenging.

But we have a choice. We can either fight it–and metaphorically try to shake that damn ball until we have a complete picture of what the future is going to be.

Or we can make decisions based on the information we have, a solid understanding of our goals, and an acceptance of the uncertainty of it all.

Waiting until you have all the answers you need or want is a great way to keep spinning your wheels. While embracing uncertainty might be risky and it’s can definitely be scary, but it’s the only way we move forward.

This month, we looked at 3 different stories of embracing uncertainty. Lou Blaser told us how a big life change allowed her to look at her business in a new way and see how she could finally build the business she’d been dreaming about for years. Sarah Avenir shared how she leads herself and her team through uncertainty. And Cher Hale told us about getting clearer and clearer on her vision for life and business–and the big moves it required of her.

We’re rounding out this conversation about embracing uncertainty today by hearing from 4 more small business owners: Podge Thomas, Melissa Dinwiddie, Kat Lu, and Amy Feierman.

Each entrepreneur embraced uncertainty in a way that allowed them to move forward despite not having all the answers or a guarantee of what the future would hold.

My guess is that you’ll hear a version of situation or question you’re wrestling with right now in at least one of these stories.

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EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale

EP 290: Discovering Your Vision With Ginkgo Public Relations Founder Cher Hale

My guest is Cher Hale, the founder of Ginkgo Public Relations.

Cher is full of incredible stories of figuring out what she wants and taking action to make it happen—from making a big personal moving, to going full-time with her business, to embracing a bold new “why” for her business.

We talk about why she made the move from working on the Vegas Strip to getting weird in Portland, how she used retainer clients to take her business full-time, and how she rewrote some of the harmful mindsets she held. We also talk about her mother’s erotic romance novels and how Cher was inspired to make a big shift in who she serves with her business and why.

Don’t worry—this interview is completely PG.

Now, let’s find out What Works for Cher Hale!

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EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir

EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir

I wanted to dig into what leading a team or community through a crisis can look like, and I could think of no one better to talk to about this than my friend Sarah Avenir.

Sarah Avenir—who you might know better as Sarah J. Bray—recently took the helm as the CEO of &yet, a digital development and strategy agency.

Sarah is an incredibly thoughtful leader and I knew her approach on leading both herself and her team through this time would be an insightful look at embracing uncertainty.

Sarah and I chat about how she became CEO of &yet, how she considers herself a naturally fearful person, and why a key part of her leadership is knowing others have her back. We also talk about how she structures her time, team, and approach to her work so she can focus on her own role and let other people do their job.

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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